Every spring, I get an itch to go through my closets and rid myself of clothes that no longer seem to suit me. What begins as a sartorial purging usually expands into a clearing out and cleaning up of my desk drawers, computer desktop and office files. Over the last few years, I’ve expanded this list to include an annual spring-cleaning of my brand. Brands are organic — they grow and change over time. Without a regular review, they can become stale. To give your brand a good dusting off this season, consider the following:
This is a short excerpt from a blog post I did for Entrepreneur.com. Read the rest of the post.