This month I’ve had the privilege of being “author in residence” at the Nasdaq Entrepreneurial Center in San Francisco. The center is a non-profit organization created to connect, inspire, and educate aspiring and current entrepreneurs.
Last week I launched my new book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, with an on stage interview at the center. Among other points we discussed:
- Why everyone needs a personal brand
- The importance of CEO branding
- The challenge of branding in an online world
- Key brand positioning strategy actions
The entire event was live streamed on Facebook.