This month I’ve had the privilege of being “author in residence” at the Nasdaq  Entrepreneurial Center in San Francisco.  The center is a non-profit organization created to connect, inspire, and educate aspiring and current entrepreneurs.

Last week I launched my new book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, with an on stage interview at the center. Among other points we discussed:

  • Why everyone needs a personal brand
  • The importance of CEO branding
  • The challenge of branding in an online world
  • Key brand positioning strategy actions

The entire event was live streamed on Facebook.

Check out the full 45 minute interview on Facebook Live