This month I’ve had the privilege of being “author in residence” at the Nasdaq  Entrepreneurial Center in San Francisco.  The center is a non-profit organization created to connect, inspire, and educate aspiring and current entrepreneurs.

    Last week I launched my new book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, with an on stage interview at the center. Among other points we discussed:

    • Why everyone needs a personal brand
    • The importance of CEO branding
    • The challenge of branding in an online world
    • Key brand positioning strategy actions

    The entire event was live streamed on Facebook.

    Check out the full 45 minute interview on Facebook Live