On today’s podcast I am interviewing Lynne Twist, author of The Soul of Money and founder of the Soul of Money Institute. Lynne has been a guest on Oprah’s Super Soul Sunday and is also a founding member of The Pachamama Alliance, an organization dedicated to rain forest preservation. On today’s show we will discuss branding in the non-profit world, and the significant role that money plays in our business and personal lives. Her book The Soul of Money, was re-released by the publisher, WW Norton, in May 2017. Listen to the Podcast here:

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About Lynne TwistBB011 | Soul of Money with Lynne Twist

For more than 40 years, Lynne Twist has been a recognized global visionary committed to alleviating poverty and hunger and supporting social justice and environmental sustainability.

From working with Mother Teresa in Calcutta to the refugee camps in Ethiopia and the threatened rainforests of the Amazon, Lynne’s on-the-ground work has brought her a deep understanding of the social tapestry of the world and the historical landscape of the times we are living in.

 

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Karen Leland is President of Sterling Marketing Group, a branding and marketing strategy and implementation firm. She works with individuals, businesses and teams to enhance their business and personal brands. Her clients include LinkedIn, American Express, Apple, Marriott Hotels and others. Her ninth book, The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, (Entrepreneur Press, 2016) is available online at Amazon.com, Barnes and Noble.com, and in bookstores now.