Services

Sterling Marketing Group can help you achieve your promotional objectives by customizing a marketing strategy to fit your specific goals. We will listen to your needs and present you with an integrated plan that targets the results you want – at no charge. You can accept or modify our approach – and when you’re happy we’ll begin the project.

At SMG we offer a wide variety of marketing and public relations services to meet your promotion needs. Choose what suits you from the menu below and working together, we can create a customized strategy that helps you achieve your business goals.

Online Marketing

Blog Tours, Blog Blasts and Syndication: Blogging is currently one of the best ways to get your marketing message out and about. SMG can help you develop and execute a blog tour for your book or product including: Locating appropriate blogs, writing blog pitches and contacting blog owners for inclusion in the tour. We can also assist you in developing and syndicating a Blog; SMG can provide coaching in creating a basic blog, developing strategies for syndicating an existing blog, securing guest posting opportunities, promoting your blog and developing an opt-in subscriber list.

Social Media: In today’s wired world, well done social networking can create a buzz about your business overnight. SMG can help you set up and maximize your social networking, including: Creating a top-notch profile on LinkedIn, creating a Twitter following, launching events on Facebook, and utilizing the power of Yahoo and LinkedIn groups. In addition, we can help you get the word out by automating social bookmarking on your blog.

Constant Contact Email Campaigns: To support your marketing initiative, SMG will help you develop professional-looking, high-impact email communications that build your database, create an ongoing relationship with clients and help convert prospects to customers.

Online Book Sales: Increasing Book Sales on the web means more than just being listed on Amazon and Barnes and Noble. It means maximizing your exposure to independent book distributors, clubs and reviewers on the web as well. We can work with you to increase your book ranking in a specific category, convert searches of your book into sales, get your book listed with online distributors.

Media Exposure

Magazines and Newspaper Coverage: SMG can help you get quoted, reviewed and covered in a wide variety of magazines and newspapers, includes crafting compelling press releases, creating an overall editorial calendar for timely pitches, targeting reporters looking for specific expertise and placing articles in strategic publications.

Radio Tours: A great way to get your book, product or service better known is to be interviewed as an expert on your topic. SMG can help you create and implement a radio tour by targeting appropriate media outlets, pulling together contact lists, writing radio pitches and booking appearances. We can also provide media coaching on “how to be a great guest” that gets you invited back.

Weekly Media Roundups: Sterling Marketing Group reviews 100-200 media requests a day from reporters looking for sources. Join this service and we will contact the media source on your behalf, when your expertise is relevant to their story.

Public Speaking: If you’re business or book could be served by public speaking, SMG can help you build a speaking business by finding and pitching appropriate venues and speaker’s bureaus, putting together a speaker’s packet and helping you develop keynote and workshop topics.

Writing Services

Press Releases: The best way to get press for your business, book or expertise is to be socially relevant and timely. To prepare you to pitch your story throughout the year, SMG can create one or several press releases that take advantage of current events, holidays, newsworthy stories and evergreen topics.

Newsletter Design and Development: For those clients who desire to send out a professional monthly e-newsletter, but lack the time to put one together, SMG can write, design and /or distribute a high-style, high-content newsletter for you.

Marketing Materials and Book Proposals: On a project basis, SMG can offer professional editing and copy writing for articles for web distribution, ghost-blogging, workbook development, book proposals and marketing materials.

Web Design

Web Site Design and Development: SMG can build you a lean, clean web presence that integrates with your PR plan and seamlessly supports your marketing efforts. If you already have a web site, we can help you optimize it to capture and convert potential customers; design dedicated pages for promotions, and reflect the latest, up-to-the-minute developments in your business.

For more information or to schedule a free marketing in-take session please contact us.

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