Pinterest for Business
Entreprenuer Magazine’s Ultimate Guide to Pinterest for Business
WOW. This book is AMAZING! If you’re ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland!James Malinchak
Every January 1st, I sit down at my dining room table, glue sticks, scissors, and stacks of magazines at the ready. For several hours I hunker down to cut and paste images and words onto an 8.5-by-11-inch piece of white card stock. The final product is a personal vision board for the year—a place where all my goals, hopes, plans, and purposes are represented on one neat, tidy piece of paper.
Pinterest is the digital version of this cutting and pasting process—but much less messy since no glue sticks enter the picture. As with any analog inspiration board, your own creativity is the driving force behind what you curate, but with Pinterest you have the added advantage of being able to put up both images and videos. Whether you think Pinterest is the hottest thing since sliced bread and you know you need to be on it or you’re already a member and looking to achieve peak performance, it’s the aim of Ultimate Guide to Pinterest for Business to help you use Pinterest to its maximum capability. The book aims to provide both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert interviews, and tip sheets to show you how, from setup to strategy, you can use Pinterest for your promotional, branding, and marketing objectives.
To this end, the book explores:
- The ins and outs of signing up and getting started on Pinterest
- Building boards that get noticed, drive traffic, and convert fans into customers
- Creating your Pinterest community through high-engagement activities, contests, social media outreach, and smart pinning strategies
- Specific marketing applications of Pinterest to small businesses, from architecture firms to theater companies
- Strategies for becoming a power Pinterest user and creating an enthusiastic following
- Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content
- Pinterest etiquette
- A plan to implement all the “to-do” items you generate out of this book.
Authoritative, accessible, and specific — this guide is an invaluable resource.
Karen is the behind-the-scenes secret for the success of many small business brands. Her take on Pinterest makes this a fascinating book with a roadmap on how to use this popular platform to increase community engagement, brand visibility, and sales.Susan Harrow
Can you make money using Pinterest? Absolutely! Karen Leland’s new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you’ll be attracting and converting leads into paying customers in no time!Mari Smith
Karen Leland has one of the best grasps on branding I’ve seen. Ultimate Guide to Pinterest for Business is more than just a book on using Pinterest for marketing, it’s a handbook for anyone who wants to understand how to approach branding and social media in today’s complex online world.Olivia Fox Cabane
Karen Leland’s Ultimate Guide to Pinterest for Business is a gem! She has provided the must-have, must-read playbook for pinning in business. I’ve learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life.Susan Roane
Ultimate Guide to Pinterest for Business provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen’s in-depth knowledge of social media, marketing, and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix.
Every small business should read this book – not only because it will show you exactly how to use Pinterest to promote your business, but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO!Berny Dohrmann