Personal Branding

    Personal Branding

    Personal Branding

    Are you a CEO, C-suite executive, entrepreneur or expert looking to turn up the volume on your personal brand and establish your thought leadership?

    Many highly successful entrepreneurs, executives, small business owners and CEOs are looking to leverage their existing position to benefit both their business and personal brands. Most of the executives, entrepreneurs and small business owners who come to SMG have a desire to achieve one or more of the following personal branding objectives:

    Are you looking to:

    • More firmly establish your personal brand?
    • Expand your influence?
    • Become known as a thought leader?
    • Improve your company’s valuation through a CEO brand?
    • Play the game at a new level?
    • Develop a new business or market?
    • Make your mark in a related arena?
    • Position yourself for promotion or job search?
    • Explore other business opportunities within your field?
    • Promote important personal initiatives?

    With a proven background and deep bench in bringing brands to their next level, SMG is ready to work with you as your brand developer and manager. We offer “done for you” services that promote your personal brand, book, business, product or initiative.

    For more information on how SMG can help you design and implement your personal brand, contact us to schedule a complimentary 30-minute telephone consultation.

    C-Suite & CEO Branding

    C-Suite & CEO Branding

    C-Suite & CEO Branding

    Far from being a luxury, an exercise in ego or even a nice-to-have, building an executive or CEO brand is a requirement in our digital world.

    According to the Burson-Marsteller “CEO Reputation Study,” close to 50 percent of the reputation of a company can be attributed to the standing of its CEO. Like it or not, today’s CEO has been pre-cast in the role of their company’s Chief Brand Ambassador. Assuming you have accepted the charge to leverage your personal brand for the good of your organization, SMG can work with you to implement the CEO Branding Matrix to help you get there.

     

    At SMG we believe the path to creating a strong executive and CEO brand involves taking a series of actions that are distinct from, and go beyond, the branding of your business and include the following:

    • Managing your online presence and practicing CEO reputation management via LinkedIn (and other social media sites), search engine optimization, web presence and others.
    • Creating your executive presence by design instead of default using a personal brand narrative, brand collateral, positioning and personal gravitas.
    • Establishing your thought leadership through media exposure, speaking and publishing.
    • Implementing a content marketing strategy to get your unique message and expertise across.

    For more information on how SMG can help you design and implement your Executive or CEO brand, contact us to schedule a complimentary 30-minute telephone consultation.

    Executive Presence & Leadership Coaching

    Executive Presence & Leadership Coaching

    Executive Presence & Leadership Coaching

    How can today’s determined, yet overburdened, leaders walk their talk and act as role models for the brand values and priorities they espouse, all while navigating a high-demand work environment?

    At SMG we believe that by creating a dedicated way of being, versus a default one, leaders bring their brand promise into every interaction across the board, the results of which are higher performance, greater influence and increased competence, cooperation and engagement with their staff, colleagues, customers, industry and the public at large.

    In the initial step of this process SMG will capture, assess and present feedback on the current state of the executive’s presence from within various cross sections of their workplace. Once completed, this assessment can form the basis for implementing strategically sound improvements that will help the client move their executive presence to the next level.

    Then, using an appreciative inquiry approach, the executive will be facilitated through the SMG Brand Mapping© process via a one-day dialog and experiential session. The process focuses on discovering and honing the seven key elements of an engaging and effective executive presence and addresses:

    • Creating a unique executive presence, proposition and promise. What is it that you bring to any work situation you are a part of?
    • Using language and behaviors for powerfully communicating your executive presence in presentations, meetings, negotiations, networking, websites and social media. How can your use of language and presence create greater influence and meaning?
    • Developing an executive presence story that is both authentic and informative. What is your executive presence narrative, and how can it be most powerfully presented?
    • Achieving clarity on your current level of client and co-worker advocacy. Where do you stand today in terms of executive presence reputation, and is that where you want to be?
    • Identifying executive presence diffusers and neutralizers and coming up with an enhancement plan. In what ways are you helping or hurting your executive presence?
    • Integrating executive-presence habits that strengthen the implementation of projects, strategic initiatives and key goals. How can you set a plan for consciously expressing your executive presence vs. a default way of being?
    • Uncovering your core executive presence personality and passion and infusing your brand with a distinct energy, mood and tone. What is the essence of your executive presence?

    Finally, In the SMG three- to six-month executive coaching program for leadership presence, founder Karen Tiber Leland works one on one to help the executive clarify their unique executive brand and then translate that into a series of targeted projects specific to each leader’s scope of responsibility and goals. The projects are designed to meet the following criteria:

    • Directly benefit the individual’s executive presence, resulting in an increased leadership capability.
    • Directly benefit the individual’s work group, segment or company at large, via the implementation of the Executive Presence Projects.
    • Directly work toward outcomes that go beyond “feel good” to practical application on the job and/or in the leader’s overall career.
    • Are actionable and observable in present day and immediate future work-life situations.
    • Can be completed or can achieve substantial progress within a three- to six-month time frame.

    For more information on how SMG can help you move your leadership presence to the next level, please contact us to schedule a complimentary 30-minute telephone consultation.

    Business Branding & Marketing

    Business Branding & Marketing

    Business Branding & Marketing

    Strategies and Services to Expand Your Reach, Reputation and Top-Line Revenue

    You can’t just declare yourself a thought (or industry) leader; instead, you need to rise to a level of expertise or excellence that results in people (including media, industry leaders, clients, etc.) seeking your company out as a recognized authority.

    The problem is that most companies are so busy working on their day-to-day business that they don’t have the time or knowledge needed to do the branding and marketing required to build their business. At SMG we engage our clients in our proprietary Marketing Mastery Pyramid Process — a three-step journey that organically grows businesses, divisions, and specific marketing projects, from platform development through brand building, and lands them squarely in thought/industry leadership.

    In this intensive process, SMG takes a comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media. We provide you with the front-end consulting and back-end implementation needed to get your message out to the public, preferred potential customers and targeted media. Projects, which are customized based on your unique needs and objectives, run from 3 to 12 months and may include:

    • Outreach to popular media including national television, radio and print.
    • Creation of online social media campaigns to create awareness, increase followers & drive traffic.
    • Outlining and pursuing specific business development opportunities.
    • Identifying and pitching partnership and sponsorship opportunities.
    • Creating highly positioned content and collateral materials.
    • Developing online products from intellectual capital.
    • Writing and promoting e-books, traditional books and book proposals.
    • Designing brand extension products and businesses.
    • Updating your personal social media and online reputation including LinkedIn.

    For more information on how SMG can help you and your business reach a level of thought/industry leadership, please contact us to schedule a complimentary 30-minute telephone consultation.