Personal Branding

    Personal Branding

    Personal Branding

    Are You Ready to Take Your Personal Brand to the Next Level?

    Many highly successful entrepreneurs, executives, small business owners and CEOs are looking to leverage their existing position to benefit both their business and personal brands. Most of the executives, entrepreneurs and small business owners who come to SMG have a desire to achieve one or more of the following personal branding objectives:

    Are you looking to:

    • More firmly establish your personal brand?
    • Expand your influence?
    • Become known as a thought leader?
    • Improve your company’s valuation through a CEO brand?
    • Play the game at a new level?
    • Develop a new business or market?
    • Make your mark in a related arena?
    • Position yourself for promotion or job search?
    • Explore other business opportunities within your field?
    • Promote important personal initiatives?

    With a proven background and deep bench in bringing brands to their next level, SMG is ready to work with you as your brand developer and manager. We offer “done for you” services that promote your personal brand, book, business, product or initiative. Contact us to schedule a complimentary 15-minute telephone consultation.

    CEO Branding

    CEO Branding

    CEO Branding

    Discover How Creating a Parallel CEO Brand Can Impact Your Career and Company

    Far from being a luxury, an exercise in ego or even a nice-to-have, building an executive or CEO brand is a requirement in our digital world. According to the Burson-Marsteller “CEO Reputation Study,” close to 50 percent of the reputation of a company can be attributed to the standing of its CEO. Like it or not, today’s CEO has been pre-cast in the role of their company’s Chief Brand Ambassador. Assuming you have accepted the charge to leverage your personal brand for the good of your organization, SMG can work with you to implement the CEO Branding Matrix to help you get there.

     

    C-Suite CEO Branding Matrix

    At SMG we believe the path to creating a strong executive and CEO brand involves taking a series of actions that are distinct from, and go beyond, the branding of your business and include the following:

    • Managing your online presence and practicing CEO reputation management via LinkedIn (and other social media sites), search engine optimization, web presence and others.
    • Creating your executive presence by design instead of default using a personal brand narrative, brand collateral, positioning and personal gravitas.
    • Establishing your thought leadership through media exposure, speaking and publishing.
    • Implementing a content marketing strategy to get your unique message and expertise across.

    For more information on how SMG can help you design and implement your Executive or CEO brand, contact us to schedule a complimentary 15-minute telephone consultation.

    Leadership Presence Executive Coaching

    Leadership Presence Executive Coaching

    Leadership Presence Executive Coaching

    A recent study shows that 61 percent of leadership presence is attributed to a quality of gravitas.

    How can today’s determined, yet overburdened, leaders walk their talk and act as role models for the brand values and priorities they espouse, all while simultaneously shepherding initiatives from creation to implementation in a high-demand work environment? When all is said and done, it’s the moment-to-moment choices and decisions that enable effective leaders to both model and implement the skills necessary to exceed expectations.

    At SMG we believe that by creating a dedicated way of being, versus a default one, leaders bring their brand promise into every interaction across the board. The results of which are higher performance, greater influence and increased competence, cooperation and engagement with their staff, colleagues, customers, industry and the public at large.

    In the SMG three- to six-month executive coaching program for leadership presence, founder Karen Tiber Leland works one on one to help the executive clarify their unique executive brand and then translate that into a series of targeted projects specific to each leader’s scope of responsibility and goals. The projects are designed to meet the following criteria:

    • Directly benefit the individual’s executive presence, resulting in an increased leadership capability.
    • Directly benefit the individual’s work group, segment or company at large, via the implementation of the Executive Presence Projects.
    • Directly work toward outcomes that go beyond “feel good” to practical application on the job and/or in the leader’s overall career.
    • Be actionable and observable in present day and immediate future work-life situations.
    • Can be completed or can achieve substantial progress within a three- to six-month time frame.

    For more information on the SMG executive coaching program for leadership presence, please contact us to schedule a complimentary 15-minute telephone consultation.

    Industry and Thought Leadership

    Industry and Thought Leadership

    Industry and Thought Leadership

    “If you want to be a thought leader — you have to start by having some thoughts.”

    You can’t just declare yourself a thought (or industry) leader; instead, you need to rise to a level of expertise or excellence that results in people (including media, industry leaders, clients, etc.) seeking you and your company out as a recognized authority.

    The problem is that most experts, entrepreneurs and small business owners are so busy working in their day-to-day business that they don’t have the time or knowledge needed to do the branding and marketing required to build their business. At SMG we engage our clients in our proprietary Marketing Mastery Pyramid Process — a three-step journey that organically grows individuals and businesses from platform development through brand building and lands them squarely in thought/industry leadership.

    pyramid

    In our intensive process, SMG takes a comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media. We provide you with the front-end consulting and back-end implementation needed to get your message out to the public, preferred potential customers and targeted media. Projects, which are customized based on your unique needs and objectives, run from 3 to 12 months and may include:

    • Outreach to popular media including national television, radio and print.
    • Creation of online social media campaigns to create awareness, increase followers & drive traffic.
    • Outlining and pursuing specific business development opportunities.
    • Identifying and pitching partnership and sponsorship opportunities.
    • Creating highly positioned content and collateral materials.
    • Developing online products from intellectual capital.
    • Writing and promoting e-books, traditional books and book proposals.
    • Designing brand extension products and businesses.
    • Updating your personal social media and online reputation including LinkedIn.

    For more information on how SMG can help you and your business reach a level of thought/industry leadership, please contact us to schedule a complimentary 15-minute telephone consultation.

    Rent My Brain

    Rent My Brain

    Rent My Brain

    Are you in need of a fresh perspective on your brand or professional guidance on your next steps?

    This is a power-packed, one-hour, high-speed shortcut telephone consulting session with SMG founder Karen Tiber Leland that gets to the heart of what’s next in your branding and marketing. Typical issues that bring people to a Rent My Brain session include:

    • Feeling conflicted and confused about their social media, marketing or brand strategy.
    • Wondering why their platform is not converting more clients.
    • Confusion about the best marketing strategies for the highest return on their money.
    • Frustration at not getting the recognition for thought leadership they deserve.
    • Dissatisfaction with the current state of their online brand including website, LinkedIn profile, Twitter, Facebook, etc.

    In this lightning-strike strategy session, you will leave with a three- to five-point doable action plan that you can immediately put into place that will result in increased business, income and buzz. Past client results from the consultation have included:

    • One client closed $25,000 worth of business by implementing one small adjustment.
    • An author was offered an online column at a top-ten website.
    • A company saved $15,000 by ditching a marketing strategy that would have wiped out their marketing budget, with no real results.
    • A client placed an article on Forbes.com that became #1 on the site that week and was subsequently interviewed by NPR and experienced an increase of 400 percent traffic to their website, and Arianna Huffington wrote about them in a book.
    • 6 months and 10k trying to come up with a name for their business, and we did it in the one-hour call.
    • 1 blog post that landed $33,000 worth of business.

    Schedule a Rent My Brain session today with Karen Tiber Leland, founder of SMG, and receive a discounted price of $500 (a $250 savings).

    The Brand Mapping Process

    The Brand Mapping Process

    The Brand Mapping Process

    A multilayered, congruent story told across multiple channels.

    Personal and business branding is not just a single statement or a clever quip but a multilayered, congruent story told across multiple channels, both online and off. The power is in knowing how to tell the story.

    Using the SMG Brand Mapping© process, the client will be facilitated through a one-day dialog and experiential session. The process focuses on discovering and honing the eight elements of an engaging and effective personal and business brand and addresses:

    • Creating a unique personal and business branding proposition and promise. What is the thought leadership that you bring?
    • Using language and behaviors for powerfully communicating your presence. How can your use of language and presence create greater influence and meaning on a broader scale and with a bigger audience?
    • Developing a personal and business brand story that is both authentic and informative. What is your brand narrative, and how can it be most powerfully presented?
    • Achieving clarity on your current brand and where adjustments are needed. Where do you stand today in terms of reputation, and is that where you want to be?
    • Identifying personal and business brand diffusers and neutralizers and coming up with an enhancement plan. In what ways are you helping or hurting your brand?
    • Uncovering your core brand energy and infusing your brand with a distinct energy, mood and tone. What is the essence of your personal and business brand?
    • Translating the brand into a specific website architecture and other brand identity collateral materials, which can be communicated as the basis for design or redesign, as needed.

    In addition to the one-day Brand Mapping© session, as part of this process, the client will receive: a current brand position intake and evaluation, revision of the personal LinkedIn profile, creation of a personal branded biography, and a six-month branding strategy specific to the client’s objectives.

    For more information on The Brand Mapping Process©, please contact us to schedule a complimentary 15-minute telephone consultation.