Speaking & Seminars

The following can be conducted as a keynote presentation or half- or full-day seminars.

Using A Blog to Build Your Company Brand

In today’s wired world, one of the best ways to build up a company brand is through business blogging. Examples abound — from entrepreneurs to small businesses to Fortune 500 corporations that have used the power of blogging to increase their brand recognition and build a stronger customer base. This session highlights case studies and presents the best practices for creating, writing and promoting a successful company blog. In addition, the session clarifies the five most important steps to take in managing an ongoing business blog site.

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Are You Ready To Write A Book?

Many business people believe they have a book inside them but are not sure how to get it out on paper and into the world. Publishing a book can be personally rewarding and a pathway to consulting engagements, speaking gigs and potential clients. This session helps would-be authors explore the process of writing, selling, publishing and promoting a book. Learn the distinct differences between self and traditional publishing, the eight steps to writing a book proposal and securing an agent, the essential ingredients a book needs to make it an extension of your brand, and a proven four-phase process for promoting your book and getting it noticed by the right audiences.

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Social Media Boot Camp: Ten Proven Ways To Build Your Brand, Get Your Message Out And Become A Thought Leader In Your Field

Confused about how to get the most from social media tools such as Twitter, Facebook and LinkedIn? This practical, hands-on session will teach you ten simple and proven ways to build a platform for your business using social media. Learn how to get thousands of Twitter followers, connect with high-profile people on LinkedIn and utilize YouTube and Facebook to drive traffic to your Web site and become a thought leader in your field.

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Marketing Plan Boot Camp: Mapping Out Your Marketing Strategy

In this one-day session, you won’t just learn how to create a PR and marketing plan, you will actually do it. Designed for entrepreneurs and small business owners, this roll-up-your-sleeves workshop will guide you in a step-by-step process for: identifying who your targeted audience is; conducting a competitive analysis of your strengths and weaknesses; highlighting your unique selling proposition; determining your key strategic marketing and PR goals; and planning for the tactics by which you are going to achieve them. Come prepared to step back, assess your strategy and write a solid PR and marketing plan for the year ahead.

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12 Low Cost Ways To Promote Your Business With PR

Whether you are a brand new business owner or an experienced entrepreneur, this presentation will teach you 12 relatively low-cost opportunities for promotion, including: insider tips on how to get free media coverage, how to connect with reporters who are looking for experts in your field and three ways to get blogs to write about you and review your product or business.

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Making Time For Marketing: Fight Distraction And Find Your Focus

A recent study by the Families and Work Institute found that 50 percent of us are either handling too many tasks at the same time or are frequently interrupted during the workday. In today’s harried work environment, many business people find it daunting to try and avoid distraction, find their focus, spend their time and energy efficiently and gain ground on important marketing goals and objectives. Sharing the latest productivity research, field-tested practices and expert advice from leading authorities, this presentation shows you how to overcome overload and avoid the time traps that lead to lost business, missed opportunities and unfulfilled potential.