Branding Blowout Cover - Module 14 3D

Blog To Build Your Brand, Buzz and Business



Blog To Build Your Brand, Buzz and Business

Product Description

Blogging has become one of the more influential and effective means to build a personal or business brand. Individual entrepreneurs, small business owners and Fortune 500 executives have all profited by posting. In this module you will explore the power of blogging to increase brand recognition, generate new leads and build a stronger connection with your customer base. This module includes a downloadable audio, PDF workbook and free copy of Karen Leland’s new book, The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Topics include:

• The 17 different types of basic blog posts
• Creating an editorial calendar
• Strategic use of SEO keywords and headlines for blog visibility
• 3 ways to use a blog to get media attention, PR and new readers
• Writing winning headlines


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