Creating Your Brand Map 3DCover

Creating Your Brand Map: 7 Core Elements Of A Powerful Business And Personal Brand

$499.00

 

Creating Your Brand Map:
7 Core Elements Of A Powerful Business And Personal Brand

Product Description

A personal and business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels, both online and
off. The power is in knowing how to tell the story. This module introduces the SMG proprietary Brand Mapping Process© and shows you how to powerfully position your personal or business brand. Use the power of a brand to gain greater influence, generate industry or thought leadership and achieve your career and business goals. This module includes a downloadable audio, PDF workbook and free copy of Karen Leland’s new book, The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Topics include:

• 7 steps to creating a powerful personal and business brand
• Developing a brand narrative that is both authentic and informative
• Creating a unique branding proposition and promise
• Tools for powerfully presenting your personal brand online and off
• Uncovering your core personal brand essence
• Identifying personal brand diffusers and coming up with a brand enhancement plan

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