Blogging

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Creating a Sane Social Media Strategy

While social media strategy has many layers, the experts all agree that following five core steps are a good start to bringing social media strategy sanity to your business brand. 

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Are You being Harassed Personally or Professionally? 6 Ways To Make It Stop

I came home recently from seeing a play to a slew of texts from friends commenting on the viral...

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How to Deal with Negative Online Reviews

True confessions: When I first started blogging about a decade ago, I wrote a post for a top 10...

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What I Learned From A Yam

There are certain holiday foods that grab a hold of us (traditionally speaking) and won’t let go. They form...

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Are You a Multiplier or a Diminisher?

Drawing on interviews with more than 150 executives and on her own experience as the former vice president of...

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How Small Businesses Land Superstar Clients

I did a post for this column on identifying bad clients and knowing when to fire them. In the...

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Build Brand Awareness With A Survey

In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors....

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eBooks: The New Darlings of Small-Business Branding

In the world of small business marketing, it sometimes seems like there is a never-ending tension between the “what’s...

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Inspiration Breathes Life Into Branding

One of the first things I do when I start working with new clients on their personal or business...

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Using QR Codes For Small Business Marketing

While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on...

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Ten Tips To A Terrific Staycation

This week the weather turned a corner and the looming summer season hit me straight in the face –...

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Why Your Personal Brand Wants You to Take Time Off

I recently returned from a conference that was wall to wall with smart, successful, type A movers and shakers...

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How to Promote Your Small Business Blog

“If you write it, they will come.” Well at least that’s what all those small businesses that start a...

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Bust Your Bad Small Business Eating Habits

Are you the type who walks by a Dunkin’ Donuts shop without so much as a sideways glance —...

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Use SlideShare To Tell Your Small Business Story

I recently gave a talk to a group of new authors on how to promote and market their books....

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How to Craft a Small Business Sound Bite

If you think sound bites are just for movie stars, politicians and the pundits on TV, think again. In...

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How To Work With A Website Designer

If I were the type of person who named my weeks, this past one would have been declared “Web...

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3 Bad Small Business Clients And When To Fire Them

“What are you, stupid? I just explained that to you.” No, not a line from a novel about a...

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Interviewed on the Street.com

I was just recently interviewed on the Street.com on how to keep your sales staff motivated.  It’s not all...

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Take Note Of The New Note Taking Technology

I am, by all accounts, a rabid note taker. I scribble barely legible scrawls on scraps of paper at...