The Brand Mapping Strategy

    Design Build and Accelerate Your Brand, by Karen Tiber Leland

    How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads. John Paul Rollert

    Harvard Extension School

    A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and  marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes.

    Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full.  In short, you need to start a bunch of small fires to keep your brand burning hot.

    The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field.

    Every executive should read The Brand Mapping Strategy. It will open their eyes to what their full potential is, transform how they portray themselves, open doors to opportunities they aspire to, and ultimately inspire their teams and organizations to perform and achieve for a higher purpose. Nina Lualdi

    Sr. Director of LATAM Innovation , Cisco

    In this fast-changing, highly competitive era, it’s more important than ever to know who you are and express it with distinction. Karen Leland’s The Brand Mapping Strategy clearly and powerfully shows today’s CEO how to create a personal brand that has a dramatic impact not only on their reputation, but the reputation of their companies. Ken Dychtwald, Ph.D.

    Bestselling author of Age Wave

    The Brand Mapping Strategy has taken the mystery out of branding and provides a roadmap for any small business owner, entrepreneur, or CEO to dramatically elevate both their personal and company brands. Adam Markel

    CEO , New Peaks, formerly Peak Potentials

    In The Brand Mapping Strategy, Karen Leland provides insider secrets to creating a world-class brand. Leaders will be inspired to transform not only the expression of their own brand, but that of their team and company. Olivia Fox Cabane

    Author of The Charisma Myth

    From the personal to the corporate, from large organizations to small, The Brand Mapping Strategy is a critical market advantage for the bold and ambitious. Alan Weiss, Ph.D.

    bestselling author of Million Dollar Consulting

    Building a personal brand is one of the essential skills for survival now and in the future. In The Brand Mapping Strategy, Karen Leland has provided a roadmap for every entrepreneur and CEO that is looking to master his or her brand and turn it into a profitable competitive advantage. Stewart Emery

    International bestselling author of Success Built to Last

    The Brand Mapping Strategy captures the heart of what it means to have an authentic brand and how to powerfully and profoundly get there. I highly recommend it! Lynne Twist

    Bestselling author of The Soul of Money

    No matter what business you are in, you don’t just read The Brand Mapping Strategy; study it and use it as your personal tool to set yourself, your company and product apart from the pack. Dave Austin

    Author of the international bestselling book Be A Beast

    With characteristic wit, charm and relatable anecdotes, Karen Leland’s The Brand Mapping Strategy swiftly whisks the reader through the steps necessary to establish themselves and their business not only as a thought leader, but a true leader. This is an important read for anyone building a business, with something to say, or who desires to be truly heard. Binta Niambi Brown

    Fortune magazine’s 40 Under 40 and Founder of Big Mouth Records and Fermata Entertainment

    Karen Leland’s The Brand Mapping Strategy is a must read for any C-level executive. It is full of practical advice for any leader looking to enhance their executive presence and transform their team. Marjorie Hutchings

    CIO, State Fund Insurance

    The Brand Mapping Strategy is an exceptional book for those who truly want to build effective brands, rather than just talk about it. Candid and practical, Karen Leland’s emphasis on a research-based approach to brand building is a valuable guide for executives at every level. Nathan Richter

    Partner , Wakefield Research

    A must read for anyone who wants to stand out amongst the clutter by creatively promoting their brand attributes and relevantly communicating their full brand potential! Thomas W. Merchant

    Former International Marketing & Communications Manager , Peugeot Automobiles, Paris, France