Create your CEO Brand and presence by design instead of default.
All CEOs have the daily opportunity (and obligation) to build their personal brand in service of their own and their company’s reputation. Far from being a luxury or an exercise in ego, building a CEO brand is a requirement in our digital world.
Research shows global executives attribute 44 percent of their company’s market value to the reputation of their CEO.
Yet according to CEO.com, 61 percent of CEOs lack a personal brand. Countless studies have proven why the lack of an executive or CEO brand is a costly mistake.
71 percent of U.S. respondents believe that CEOs and leaders who communicate about their core mission, brand values, and purpose on social media are more trustworthy.
“Building a CEO brand is the best way to manage your online presence and practice CEO Brand reputation management.”
Karen Tiber Leland, Branding Expert
The SMG CEO Branding Matrix©
- Manage your online presence and practice CEO Brand reputation management.
- Create your CEO Brand and presence by design instead of default.
- Establish your unique style of CEO Brand thought leadership through speaking and publishing.
- Implement a content marketing strategy for your CEO Brand.
- Create your key personal CEO Brand website and marketing collateral.
- Secure placement for your CEO Brand in popular media (television, radio, print, podcasts and online).
- Create CEO Brand online social media campaigns to build brand, drive traffic, and increase followers.
- Write and promote eBooks, traditional books, and book proposals to build your CEO Brand.
- Write, design and build a powerful CEO Brand LinkedIn profile that acts as a hub for your personal brand.
Karen Leland
Concierge CEO Branding
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm helping CEO’s, executives, and entrepreneurs, build stronger personal, team and business brands. Her clients include: Apple, AT&T, LinkedIn, Marriott, and Google. She is the best-selling author of twelve traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has spoken at Harvard, Stanford, American Management Associaion and TedX. She is a frequent guest of the media and has been interviewed by New York Times, Today Shoe, Fox, CNBC, Fortune, Inc., Entrepreneur and many others.
For more information, check out Karen’s video series on CEO and Executive Branding.
Ready to build a CEO Brand with a strong personal presence and thought leadership?
Educate yourself about Building a CEO Brand
- Establish Your Thought Leadership Role as a CEO
- Creating a Brand That Drives Your CEO Reputation
- The 3 Biggest Mistakes Leaders Make in Managing Their Brands
- What Every CEO Should Consider Before Writing a Book to Build Their Business and Personal Brand
- Essential Ways to Build a Personal CEO Digital Brand
- CEO Branding In a Post Covid World
