Selected Client Work
At SMG we specialize in branding & marketing strategy and implementation for business, CEO, and personal branding, thought and industry leadership, reputation management and brand positioning.
Conducted a series of talks/workshops sponsored by Apple for small businesses across the US on building a competitive brand.
I am searching for adjectives that describe your presentation. Words like professional, experienced, sensational, stimulating, dynamic and inspiring come to mind.
Facilitated a two-day executive team retreat to create a brand strategy and achieve buy in from all participants.
Because of your work we are proceeding to the next level in our brand and our group of executives are unanimously aligned.
Led a one-day brand strategy session to address and solve priority issues.
Your consulting was insightful and very practical. I have immediately been able to apply it to address specific brand issues within the organization.
Sun Valley Rice
Worked as a fractional CMO to create new award-winning website, significant media placement (New York Times, CNN etc.) and increase social media following and engagement by more than 1000%.
As our fractional CMO, you were able to get done in a few short months things we had been struggling to achieve for years.
Ongoing consulting for brand strategy, ideation and implementation.
Your generous support and expertise have helped us to overcome many obstacles and achieve enduring growth and success in building a world class brand.
Led a series of webinars and live workshops for Forums and groups around the world on creating a CEO brand.
The comments I received such as dynamic, interactive, energetic and immediately usable – indicate the take home value you provided.
Conducted a consultation session for internal group on creating a stronger brand with high level clients.
Your assistance at our meeting was fantastic! You set the stage for AT&T to truly show our clients that we are their partners now and in the future.
Gave a keynote speech at conference on the power of personal branding.
Your session was fast-paced, fun and interactive. We have received some great feedback and as you know we have a tough group to please.
Bank of America
Led Brand Ambassador© training for groups of leaders across the United States.
I wanted to let you know how outstandingly positively our experience with your company was. The influence of your training was felt far beyond the online classroom.
Worked with a senior executive on establishing her personal brand and revising her LinkedIn profile.
You helped me accurately and succinctly position myself to the professional community.
Facilitated a brand off site to establish brand position, language and strategy. Coached CEO for a year, contributing to a significant increase in corporate sponsorships.
Working with Karen was a monumental experience that resulted in direct growth and partnerships with Apple, Whole Foods Foundation, and Fujifilm.
Conducted a series of webinars on effective use of Zoom including lighting, dress, colors to wear and effective communication on video conferencing.
Given the the spend a huge amount of time on Zoom with customers, staff and each other, this was exactly the session my senior leaders needed to up their game on video conferencing communications.
Inner Matrix Systems
Headed up a total rebrand including: brand positioning and strategy, marketing communication strategy and website content resulting in new high end client acquisition.
You were instrumental in the major rebrand for my company, setting us up to scale. We saw results right away.
Created CEO brand position and one year strategy including podcasts, social media editorial calendar and new on brand headshots.
Our discussions led me to think about my motivations with a fresh perspective and helped take my personal brand to a whole new level.
Created a ground up CEO brand including CEO website, social media management and media placement in such outlets as New York Times, CNN, Bloomberg, CNBC.
The CEO brand website and social media you built for me are exactly what I had envisioned in moving my brand forward.
Worked as a fractional CMO to create a new award-winning website, establish robust social media and design fundraising campaigns.
The Brand work has transformed our marketing, collateral and our overall strategy as well. Our worldwide team now has a powerful way to talk about who we are.
Worked on CEO brand to create positioning, top notch LinkedIn profile and personal branding strategy.
I have found your one-on-one expertise and advice for my personal and business brand to be invaluable.
Soul of Money
Worked with the client and her team to create a new award-winning website and design a brand strategy.
Your work with our team to ensured that our voices were heard and that the expression of our work and message online was accurate and compelling.
Managed client’s brand positioning and created a new award-winning website, established social media content plan and edited client’s book.
I could not have done this without your enthusiasm and trailblazing brilliance!
Taming Your Alpha Bitch
Implemented a blogger outreach program to help promote the client’s book to NYT best seller status.
Thank you so much for being an integral part of the team that got my book to New York Times Best-Seller list.
Yoga with Weights for Dummies
Worked with the author to write a top-notch book proposal that resulted in the book being sold to a top ten publisher.
You led me thorough this process with great success. Your insights into social networking and public relations was priceless.
7 Reasons Why SMG is a Good Partner to Bring Your
Brand to the Next Level.
20+ Years of expertise
in the area of personal, CEO, & business branding/marketing.
Management consulting background
Karen has worked on employee engagement, leadership development, and customer engagement projects around the world. We deeply understand how to create Branding From The Inside Out.
Private concierge service
Unlike many firms where the people who head the project don’t do the work, our projects are exclusively executed by our founder Karen Tiber Leland.
Proven track record
of best practices & success in a wide variety of organizations & industries around the world.
Long-term brand equity
A one-time investment with us yields a distinctive brand identity, messaging, and strategy and helps secure a strong, long-term brand position.
Knows how to tell a story
Karen Tiber Leland is an award-winning writer, best-selling author, working actor, television reporter, and exhibiting artist.
Unparalleled performance guarantee
that says the work we do is not complete until we deliver what we promise. We don’t work on a retainer model, but rather on mutually agreed-upon deliverables.