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“How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This book that will help you raise your profile and turn heads.”
John Paul Rollert, Harvard Extension School
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Karen Tiber Leland
Karen Tiber Leland is a best-selling author, keynote speaker, management and marketing consultant, freelance writer, media guest, and more.
Keynote Speaking on Branding, Leadership and Inclusion
Karen Tiber Leland has given presentations, workshops and keynote speeches in more than 50 countries around the world. She has spoken for Harvard, Yale, TEDx, Google, The American Management Association, The American Marketing Association, YPO, Stanford and many others.
SMG Services
Our Clients are Forward Thinking Companies, CEOs, Executives, and Entrepreneurs.
The Sterling Marketing Group Approach
We take our clients through a three-step journey that organically positions and grows their personal and business brands to land them squarely in thought/industry leadership.
Contact Sterling Marketing Group to bring your business, team or personal brand to its next level.
Download Chapter One of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand today when you sign up for our quarterly newsletter.
Why LinkedIn Is a Non-Negotiable Part of Your Core Brand Marketing Strategy
According to studies, up to 77% of the people who do business with you will check you out on LinkedIn first. In addition, 44% of those surveyed reported an increase in networking effectiveness from using LinkedIn, and 65% of journalists have used information on...
3 Ways Your Brand Marketing Strategy Will Benefit from a Part-Time CMO
I get weekly calls from CEOs, small business owners, executives, and entrepreneurs looking to develop a brand marketing strategy designed to upgrade their business and personal brands. Everything from developing executive presence to media placement, book writing, and...
Struggling with Your CEO Reputation Management? Here’s How to Turn a So-So Brand Into a Star
I once worked with a bank where the CEO had a reputation for hurling phones at people who gave him information he didn’t like. This same angry executive liked to make videos lecturing employees about the importance of customer service. Needless to say, he had a...
How to Choose the Best Brand Marketing Firm for Your Business
I own a brand and marketing firm, but that doesn’t mean that I think every potential client is a good fit. I’ve worked with entrepreneurs looking at building a personal brand and Fortune 500 companies needing a comprehensive content marketing strategy. If there is one...
Considering Hiring a Brand Marketing Firm? Start by Knowing Which of the 5 Types Are Right for You
At almost every conference I speak at, I invariably receive inquiries about helping a company develop a new logo. As a self-described brand marketing firm, I understand this natural assumption but often have to educate potential clients on the finer distinctions that...
6 Things to Keep in Mind as Part of Your CEO Reputation Management
In assessing CEO reputation management, I often draw from a survey that proffered gravitas as a core quality in leadership presence. Specifically, these six qualities of gravitas, that I use as a guideline when I work with leaders in developing executive presence....