Sterling Marketing Group (SMG) is a premier branding and marketing agency founded by Karen Leland, a renowned expert in the field. With over two decades of experience, SMG specializes in helping businesses, executives, and entrepreneurs build powerful brands and effective marketing strategies that drive success.

Drawing on 25 years of consulting experience, SMG takes a systems approach to helping its clients effectively navigate the dramatic branding and marketing changes in today’s business landscape while powerfully communicating their messages to the public, potential customers and media.

SMG has worked with clients throughout the United States, Europe, Asia and South America within a highly diverse group of industries. It’s clients have included: Apple Computer, Google, Oracle, Avis Car Rental, Johnson & Johnson, American Express, and Bank of America, among others.

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Our Mission

At Sterling Marketing Group, our mission is to empower our clients with the tools, strategies, and insights needed to stand out in a crowded market. We believe in creating authentic and compelling brand narratives that resonate with target audiences, foster trust, and inspire loyalty.

What We Do

Personal Branding: We help CEOs, executives, authors & entrepreneurs dramatically turn up the volume on their personal brands.

Company Rebranding: Rebranding: SMG works with businesses looking to embark upon a company rebrand. We partner with our clients to fortify their brand’s future relevance and enduring impact.

Executive Coaching: We offer personalized coaching for executives to enhance their
personal brand and leadership presence.

Workshops and Training: SMG conducts brand workshops and training sessions customized for the client. Depending on the client’s needs the programs can focus on media training, brand ambassador development, or brand design and strategy. 

Our Approach

At Sterling Marketing Group, we take a customized approach to every project. We begin by understanding our client’s unique needs, challenges, and objectives. Our team then crafts tailored solutions that leverage the latest industry trends and best practices. We pride ourselves on our ability to deliver measurable results and long-term value.

Why Choose Us

Expertise: Led by Karen Leland, SMG brings a wealth of knowledge and experience to the table.

Personalized Service: We offer bespoke solutions tailored to each client’s specific requirements.

Proven Results: Our clients have seen significant improvements in their brand visibility, market positioning, and business growth.

Innovative Strategies: We stay ahead of the curve with innovative strategies that set our clients apart from the competition.

Meet Karen Leland

Karen is a frequent guest expert

Karen Tiber Leland is the best-selling author of twelve traditionally published business books which have sold over 450,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

She regularly writes for, and and has had over 300 articles published in Self, The Los Angeles Time, American Way, The Boston Globe, Spirituality and Health, Spa Magazine, and many others.

As a keynote presenter she has spoken for Harvard, TEDX Yale, YPO, The AMA, Direct Marketing Association and Stanford, among others. In addition, Karen is a regular guest of the media and has been interviewed by The Today Show, CNN, CNBC, Oprah, Fortune Magazine, Fast Company and others.

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Contact Us

Ready to take your brand to the next level? Contact Sterling Marketing Group today to learn how we can help you achieve your goals.

At SMG we serve clients across the United States, Europe, and Asia. Currently, we have 3 onsite locations:

Looking For a New York City Branding and Marketing Strategist? Book Initial Consult at No Charge.

Want a Brand Strategy Session in Austin, Texas? Book Initial Consult at No Charge 

Need some help with personal branding San Francisco Bay Area? Book Initial Consult at No Charge

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Karen you delivered on exactly what I was looking for—a way to help me accurately and succinctly position myself to theprofessional community. You are a strong listener, an innovative thinker, and a pleasure to work with.
E. Rollert, Global Head Partnership
You do a first-class job of sorting out and clarifying what goes into world-class branding.
A. Wilke Senior VP Operations
Mary Kay
I found your consulting insightful and very practical. I have immediately been able to apply it to address specific brand issues within the organization.
J. Lutz, Senior Project manager
Orlando Magic
The many positive comments I heard from the audience mirror my own feelings that any business can use exceptional branding to gain a competitive advantage in today’s marketplace. Your presentation was practical and professional while at the same time warm and humorous.
G. Wollin, Program Chairman
The Commonwealth Club of California
Your energy and enthusiasm never lagged. Despite the large number of people on the video conference. You were able achieve a great deal of audience participation. Thank you for a splendid session.
J. Tuttle Corporate Training Director
Harveys Casino Resorts
Your generous support and expertise have helped us to overcome many obstacles and achieve enduring growth and success in building a world class brand.
R. Ingrasci, Founder
Hoffman Institute

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