Sterling Marketing Group (SMG) is a premier rebranding agency founded by Karen Leland, a renowned expert in the field. With over two decades of experience, SMG specializes in helping businesses, executives, and entrepreneurs build powerful brands and effective marketing strategies that drive success.
Drawing on 25 years of consulting experience, SMG takes a systems approach to helping its clients effectively navigate the dramatic branding and marketing changes in today’s business landscape while powerfully communicating their messages to the public, potential customers and media.
SMG has worked with clients throughout the United States, Europe, Asia and South America within a highly diverse group of industries. It’s clients have included: Apple Computer, Google, Oracle, Avis Car Rental, Johnson & Johnson, American Express, and Bank of America, among others.


Our Mission
At Sterling Marketing Group, our mission is to empower our clients with the tools, strategies, and insights needed to stand out in a crowded market. We believe in creating authentic and compelling brand narratives that resonate with target audiences, foster trust, and inspire loyalty.
What We Do
Personal Branding: We help CEOs, executives, authors & entrepreneurs dramatically turn up the volume on their personal brands.
Company Rebranding: Our rebranding agency works with businesses looking to embark upon a company rebrand. We partner with our clients to fortify their brand’s future relevance and enduring impact.
Executive Coaching: We offer personalized coaching for executives to enhance their personal brand and leadership presence.
Workshops and Training: SMG conducts workshops and training sessions on various topics, including branding, marketing, and media skills.
Our Approach
At Sterling Marketing Group, we take a customized approach to every project. We begin by understanding our client’s unique needs, challenges, and objectives. Our team then crafts tailored solutions that leverage the latest industry trends and best practices. We pride ourselves on our ability to deliver measurable results and long-term value.
Why Choose Us
Expertise: Led by Karen Leland, SMG brings a wealth of knowledge and experience to the table.
Personalized Service: We offer bespoke solutions tailored to each client’s specific requirements.
Proven Results: Our clients have seen significant improvements in their brand visibility, market positioning, and business growth.
Innovative Strategies: We stay ahead of the curve with innovative strategies that set our clients apart from the competition.
Meet Karen Leland

Karen Tiber Leland is the best-selling author of twelve traditionally published business books which have sold over 450,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
She regularly writes for Inc.com, Entrepreneur.com and Forbes.com and has had over 300 articles published in Self, The Los Angeles Time, American Way, The Boston Globe, Spirituality and Health, Spa Magazine, and many others.
As a keynote presenter she has spoken for Harvard, TEDX Yale, YPO, The AMA, Direct Marketing Association and Stanford, among others. In addition, Karen is a regular guest of the media and has been interviewed by The Today Show, CNN, CNBC, Oprah, Fortune Magazine, Fast Company and others.

Contact Us
Ready to take your brand to the next level? Contact Sterling Marketing Group today to learn how we can help you achieve your goals.
Our rebranding agency serves clients across the United States, Europe, and Asia. Currently, we have 3 onsite locations:
Looking For a New York City Branding and Marketing Strategist? Book Initial Consult at No Charge.
Want a Brand Strategy Session in Austin, Texas? Book Initial Consult at No Charge
Need some help with personal branding San Francisco Bay Area? Book Initial Consult at No Charge