On Demand Expertise on Your Terms

In an on-demand economy, a fractional CMO is a smart solution for leveling up your branding and marketing — but without the cost and effort of having a full time employee. 

With extensive expertise and a deep bench of professionals at her disposal, Karen Tiber Leland can function as a strategist, coordinator, and implementer to surgically craft the branding and marketing deliverables you want to achieve. Using Karen as a fractional CMO provides you with world class expertise at an affordable cost and an executive member of your team who can manage herself.

SMG Touch Points Process©

Using our unique SMG Touch Points Process© we offer a fractional CMO service to curate and implement a customized brand and marketing strategy that is results-oriented, efficient, and cost effective. Our fractional CMO services can include:

  • Management and implementation of the Executive and CEO brand.
  • Working as the CMO for specific proJects that need to be moved across the line.
  • Creating and managing a strategy to move your company branding and marketing to the next level.
  • Designing, writing and implementing marketing communications.
  • Filling in the leadership gap when you are in between CMOs.
  • Helping launch a book project including publication and promotion.
  • Setting up, expanding, and managing a social media plan.
  • Overseeing the creation of a new website and other marketing collateral.
  • Establishing the CMO role, then hiring and onboarding a full-time replacement.
  • Functioning as the CMO for your team during a time of transition.
  • Quarterbacking PR and media outreach activities.
  • Coordinating and managing your various branding, PR, and marketing resources.

Take the Quiz

Could Your Business Benefit from Engaging A Fractional CMO?

This simple seven question quiz will help you determine how you can best use a fractional CMO to move your business brand and marketing to the next level.

7 Reasons Why SMG is a Good Partner to Bring Your
Brand to the Next Level.

20+ Years of expertise

in the area of personal, CEO, & business branding/marketing.

Management consulting background

Karen has worked on employee engagement, leadership development, and customer engagement projects around the world. We deeply understand how to create Branding From The Inside Out.

Private concierge service

Unlike many firms where the people who head the project don’t do the work, our projects are exclusively executed by our founder Karen Tiber Leland.

Proven track record

of best practices & success in a wide variety of organizations & industries around the world.

Long-term brand equity

A one-time investment with us yields a distinctive brand identity, messaging, and strategy and helps secure a strong, long-term brand position.

Knows how to tell a story

Karen Tiber Leland is an award-winning writer, best-selling author, working actor, television reporter, and exhibiting artist.

Unparalleled performance guarantee

that says the work we do is not complete until we deliver what we promise. We don’t work on a retainer model, but rather on mutually agreed-upon deliverables.

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