Summary:
In this YouTube episode, Karen Tiber Leland discusses the concept of creating and embracing a parallel CEO brand that aligns with your business brand. She emphasizes the importance of authenticity and sustainability while providing actionable insights on how CEOs can develop a complementary personal brand. As the CEO Brand Expert at Sterling Marketing Group, Karen draws from her extensive experience to help executives strengthen their personal and business brands.
The key is to build a CEO brand that complements, rather than conflicts with, your business brand, is authentic and sustainable over time, and is affirming in nature. Share on X
Watch “Is It Time For You To Embrace A Parallel CEO Brand” on YouTube
In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. The key is to build a CEO brand that complements, rather than conflicts with, your business brand, is authentic and sustainable over time, and is affirming in nature.
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About Karen Tiber Leland, CEO Brand Expert
Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
Resources for Brand Strategy, Personal Brand, CEO Branding and Marketing Strategy
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