In this podcast episode, Karen Tiber Leland debunks seven common myths surrounding personal branding, emphasizing the importance of adapting branding strategies for the digital age. As the founder of Sterling Marketing Group, she provides valuable insights into building strong personal and business brands, drawing from her extensive experience working with prominent clients and publishing widely-read business books. The episode aims to empower individuals to enhance their online presence and navigate the complexities of personal branding effectively.

Your personal brand isn’t just about you, it’s about raising the level of your business and it’s about giving your investors and your employees something to rally around. Share on X

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With COVID-19, more and more eyeballs are on us online, and our business and personal branding need to be sharp and effective. In today’s solo episode I bust the seven most common myths surrounding personal branding. 

About Karen Tiber Leland, Personal Brand Strategist

Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for and and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook


“The Brand Called You” by Tom Peters — Fast Company Magazine

Resources for Brand Strategy, Personal Brand, CEO Branding and Marketing Strategy 

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Listen to the podcast on iTunes