Your personal brand isn’t just about you, it’s about raising the level of your business and it’s about giving your investors and your employees something to rally around. Click To Tweet

personal branding

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With COVID-19, more and more eyeballs are on us online, and our business and personal branding need to be sharp and effective. In today’s solo episode I bust the seven most common myths surrounding personal branding. 

About Karen Tiber Leland, Personal Brand Strategist

Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

Mentioned

“The Brand Called You” by Tom Peters — Fast Company Magazine

Resources for Brand Strategy, Personal Brand, CEO Branding and Marketing Strategy 

At SMG we serve clients across the United States, Europe, and Asia. Currently, we have 3 onsite locations:

  1. Looking For a New York City Brand Strategist or Social Media Specialist? Book a Consult 
  2. Want a Business Brand Strategy Session in Austin, Texas? Book a Consult  
  3. Need Some Help with CEO or Personal Branding San Francisco Bay Area? Book a Consult  

Listen to the podcast on iTunes