In this episode of The No More Drunk Marketing® Series, you will learn about the trend of giving customers the opportunity to opt out of receiving emails for Valentine’s Day and other holidays.
If you look at the big picture, 50 years ago, we got 500 ads a day. Today it’s 5,000. It takes a very clear branding and marketing message to cut through all that noise. Part of the problem with Valentine’s Day specifically, is that only 52% of the U.S. plans on celebrating it.
For a lot of people, Valentine’s Day isn’t a particularly happy experience. It’s depressing. Maybe they’ve lost a loved one or gotten divorced. One of the things companies are realizing is that being more thoughtful about who you send those email messages to and allowing consumers to opt out is good branding and good business.
In short, it’s sane marketing (versus drunk marketing) to ask your consumers what holidays they feel comfortable getting emails about – rather than assuming.
About Karen Tiber Leland, CEO Brand Expert
Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
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