Summary:
99designs CEO Patrick Llewellyn discusses emerging design trends, highlighting sectors like wellness, alternative foods, and local merch. The platform’s reach has empowered communities, including people with disabilities, offering new opportunities. Design requests for personalized, brand-centric designs are increasing, reflecting a desire for authenticity. Karen Tiber Leland, a social media strategist, hosts the conversation, bringing insights into branding and marketing strategies. With $400m paid to its creative community, 99designs continues to facilitate collaboration between small businesses and freelance designers globally.
Personalized designs that incorporate the brand’s personality are on the rise. People want to see the “who” behind the brand. Click To Tweet
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Mushrooms, alternative alcohol, digital health and merch have been four of the fastest-growing sectors for startups and small businesses in the past year. Here 99designs by Vista CEO Patrick Llewellyn talks to Karen Tiber Leland about some of the global trends that have emerged on the design platform and among its customers and community.
Trends among fastest growing sectors for startups and small businesses
- A platform like 99Designs reaches communities far and wide and it has given people new opportunities that they otherwise wouldn’t have had in their small town. People with disabilities have also found a new purpose.
- There’s been a surge in design requests from the wellness sector, plant-based alternative foods, and mushrooms!
- Local businesses are taking opportunities to create merch (which means more need for creative designs!) to increase revenue in their business.
- Personalized designs that incorporate the brand’s personality are on the rise. People want to see the “who” behind the brand.
About Karen Tiber Leland, Social Media Strategist
Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
About Our Guest
Patrick Llewellyn is CEO of 99designs by Vista, the global creative platform that makes it easy for small businesses to work with professional freelance designers online. 99designs has paid out more than US $400m to its creative community to date, working across brand and logo design, packaging, web design and more. Founded in 2008, 99designs has grown from a small, online forum into a worldwide community of talented designers that is now part of Vista, which includes VistaPrint and VistaCreate.
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