There’s no doubt that building a CEO brand is an effective way to promote both your own business and personal brand. However, I get at least two calls a week from someone who tells me that their first crack at CEO branding has been less than a stellar success. Why? In this short video, I outline the three main mistakes people make in CEO branding that can be easily avoided: Not thinking you need a CEO brand, delegating the CEO brand, and confusing CEO branding with straight PR.
Watch the video to learn more.
About Karen Tiber Leland, CEO Brand Expert
Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
Resources for Brand Strategy, Personal Brand, CEO Branding and Marketing Strategy
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