415.260.4615

      Fractional CMO

      We Can Help You Move Your Branding and Marketing to a New Level of Excellence and Performance

      Could Your Business Benefit from Going Beyond Brand Consulting to Engaging a Fractional CMO?

      It’s a typical situation in today’s competitive business world. Your small business or mid-cap company may not need a full-time CMO, but you do need someone who can help you move some of your most critical branding and marketing activities across the line. At SMG we offer a Fractional CMO package that elegantly solves this problem.

      As many of our clients have discovered, one reason for this uptick in the fractional consulting model (i.e., interim CEOs, CFOs and CMOs) is that using a fractional Chief Marketing Officer is often a more efficient, effective and less expensive proposition than bringing on a full-time person.

      In addition, the amount of money and time it takes to hire these folks may not be equal to the amount of marketing and branding work that needs to be done. While mid-cap companies have needs for these services, they may be significantly less than those of a larger corporate enterprise. Even in cases where a full-time CMO is the right way to go, the right person can take up to a year of working with a placement firm to find.

      Enter SMG. Many of our clients are looking for us to go one step beyond consulting and implementation to becoming a virtual part of their team on a part-time, limited basis. Some of the main ways our fractional CMO services are best employed include:

      • Taking over the management and implementation of the CEO brand
      • Filling in the gap when the business is in between full-time CMOs
      • Establishing the fractional CMO role, then hiring and onboarding a full-time replacement
      • Working as the CMO for a specific ProJet(s) that need attention to be moved across the line
      • Functioning as the coordinator and CMO for the team during a time of transition
      • Coming in as a fractional CMO to move the branding and marketing of the company to the
        next level

      As your fractional Chief Marketing Officer, Karen Tiber Leland goes beyond consulting to become a part of the team. With extensive expertise and a deep bench of professionals at her disposal, Karen can function as a strategist, coordinator and implementer to move your branding and marketing to the next level.

      Is a fractional CMO the right solution for your business?

      Do you need someone who can act as a “general contractor” for a series of marketing and branding initiatives you have going on (or need to start) but have no one in-house who’s really capable of taking on that role?

      Do you need someone who brings an outside eye and expertise to a wide variety of marketing and branding issues you are struggling with, can turn that insight into a strategy, and then has the resources and capacity to implement the plan?

      Do you have a specific long-term branding or marketing project that requires a leader with expertise you don’t have in house?

      Do you need someone to lead a cultural transformation to help your business become more brand and marketing focused?

      Do you have a multitude of begun, but not done, branding and marketing initiatives that you just can’t seem to move over the finish line?

      Do you need someone on an interim basis to quarterback all your various and sundry marketing and branding initiatives, while you look for a full-time CMO?

      Is your current CMO taking a leave of absence for a given period of time and you need to fill his/her shoes to make sure things keep humming along?

      If you answered “yes” to any of the above, engaging Karen Tiber Leland as your interim CMO might be an elegant solution for your marketing and branding needs.

      The beauty of hiring a CMO on an interim or fractional basis is that you can surgically craft the deliverables you want them to achieve. In an on-demand economy, it makes sense that an on-demand CMO is a smart solution to help you level up your branding and marketing — just without the hassles of having to hire them.

      For more information please contact Karen Tiber Leland.