Being a Social CEO Is Not an Option, It’s a Responsibility.

Social CEO

Despite the undeniable evidence that being a social CEO dramatically impacts employee engagement, talent recruitment, investor interest, and customer confidence, only 60% of CEOs actively participate on social media. Why? Most simply don’t have the time or the talent in-house to get the job done.

The main benefits of being a social CEO include:

Karen Leland

Trusted Social Media Partner

Headshot of Karen Tiber LeLand

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm helping CEO’s, executives, and entrepreneurs, build stronger personal, team and business brands. Her clients include: Apple, AT&T, LinkedIn, Marriott, and Google.  She is the best-selling author of twelve traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has spoken at Harvard, Stanford, American Management Associaion and TedX.  She is a frequent guest of the media and has been interviewed by New York Times, Today Shoe, Fox, CNBC, Fortune, Inc., Entrepreneur and many others. 

Social CEO Score

At SMG, we have more than 15 years of experience creating and executing customized social media management packages for CEOs and their companies on behalf of their brands.

What’s your social CEO Score?

There is a definitive time period I mark as Pre-The Brand Mapping Strategy© and Post. Working with Karen was a monumental experience and resulted in direct growth including partnerships with Apple, Whole Foods Foundation, and Fujifilm. 
A. Popplewell, CEO
100 Cameras.Org
For years, we have struggled with telling people what our unique offering is and positioning ourselves to capture the clients we can best serve. You were able to understand my business quickly and efficiently position us so that people understand what we do and opt in. We saw results right away. Your no-nonsense and direct professionalism means things happen quickly and at the very highest standard.
J. Klein
CEO, Inner Matrix Systems
The consulting you provided was extremely valuable. Your experience and perspective were critical in helping us design a brand strategy that meets all our business brand objectives.
L. Baskin, Senior Manager Credit

More Testimonials

The SMG Concentric Circles of Content©

The SMG Concentric Cirlce of Content.
Outside of circle:Topics Tangential to your brand.
Middle of circle: Topic related to your brand. 
Inside of circle: Topic core to your brand.

We offer soup-to-nuts social media management packages

  • Create customized content and images 
  • Shape your on-brand and authentic voice
  • Post content 3 times a week
  • Create an editorial calendar based on thought leadership
  • Get your LinkedIn profile up to speed
  • Strike a balance between personal and business
  • Design your CEO Brand Strategy
  • Determine the best social channels for your brand
  • Increase following and engagement
  • Measure social media impact

Our Unique Social Media Management Package Process

Step One:
Assess Your CEO Brand, Audience & Goals

Step Two: 
Develop A Social Media Strategy & Editorial Calendar Based On our “Concentric Circles of Content©” Model

Step Three:
Create Engaging, On Brand Social Media Content & Post 3x A Week 

Step Four:
Analyze Content Impact & Adjust as Needed