C-Suite & CEO Branding

    C-Suite & CEO Branding

    C-Suite & CEO Branding

    Far from being a luxury, an exercise in ego or even a nice-to-have, building an executive or CEO brand is a requirement in our digital world.

    According to the Burson-Marsteller “CEO Reputation Study,” close to 50 percent of the reputation of a company can be attributed to the standing of its CEO. Like it or not, today’s CEO has been pre-cast in the role of their company’s Chief Brand Ambassador. Assuming you have accepted the charge to leverage your personal brand for the good of your organization, SMG can work with you to implement the CEO Branding Matrix to help you get there.

     

    At SMG we believe the path to creating a strong executive and CEO brand involves taking a series of actions that are distinct from, and go beyond, the branding of your business and include the following:

    • Managing your online presence and practicing CEO reputation management via LinkedIn (and other social media sites), search engine optimization, web presence and others.
    • Creating your executive presence by design instead of default using a personal brand narrative, brand collateral, positioning and personal gravitas.
    • Establishing your thought leadership through media exposure, speaking and publishing.
    • Implementing a content marketing strategy to get your unique message and expertise across.

    For more information on how SMG can help you design and implement your Executive or CEO brand, contact us to schedule a complimentary 30-minute telephone consultation.

    Business Branding & Marketing

    Business Branding & Marketing

    Business Branding & Marketing

    Strategies and Services to Expand Your Reach, Reputation and Top-Line Revenue

    You can’t just declare yourself a thought (or industry) leader; instead, you need to rise to a level of expertise or excellence that results in people (including media, industry leaders, clients, etc.) seeking your company out as a recognized authority.

    The problem is that most companies are so busy working on their day-to-day business that they don’t have the time or knowledge needed to do the branding and marketing required to build their business. At SMG we engage our clients in our proprietary Marketing Mastery Pyramid Process — a three-step journey that organically grows businesses, divisions, and specific marketing projects, from platform development through brand building, and lands them squarely in thought/industry leadership.

    In this intensive process, SMG takes a comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media. We provide you with the front-end consulting and back-end implementation needed to get your message out to the public, preferred potential customers and targeted media. Projects, which are customized based on your unique needs and objectives, run from 3 to 12 months and may include:

    • Outreach to popular media including national television, radio and print.
    • Creation of online social media campaigns to create awareness, increase followers & drive traffic.
    • Outlining and pursuing specific business development opportunities.
    • Identifying and pitching partnership and sponsorship opportunities.
    • Creating highly positioned content and collateral materials.
    • Developing online products from intellectual capital.
    • Writing and promoting e-books, traditional books and book proposals.
    • Designing brand extension products and businesses.
    • Updating your personal social media and online reputation including LinkedIn.

    For more information on how SMG can help you and your business reach a level of thought/industry leadership, please contact us to schedule a complimentary 30-minute telephone consultation.

    Building A Brand-Centric Company Culture

    Building A Brand-Centric Company Culture

    Building A Brand-Centric Company Culture

    Create a culture that gets your organization in alignment with your brand promise.

    It’s one thing to design the architecture of a company brand; it’s another to create a brand-focused culture where the brand is being lived day to day, at all levels of the organization.

    The process requires participation from the senior executive level to the front-line staff and takes between six months and one year to complete.

    Just as creating a personal brand has become a key component in managing individual careers, building a brand-centric business has become a nonnegotiable factor in company success. Simply having a good product is no longer good enough. According to research, 87 percent of corporate executives believe that having a strong corporate brand is as important as having strong product brands.

    How do you get to this sometimes-illusive state of organization-wide brand focus? It requires creating a culture where your brand promise is woven into the fabric of how your company does business.

    At SMG we work with SMBs and Fortune 1000 companies to implement The Five Functions Of Brand Alignment Process — an organization- or department-wide, in-depth consulting and training process that provides a five-point customer-centric approach to creating a brand-focused company culture. Points include:

    • The Customer Experience: Brand-Focused Connection
    • Walking the Branding Talk: Is Our Leadership a Product of the Product?
    • Lining Up All Your P’s and Q’s: Three Ways Customers Judge Your Company Brand
    • Brand Is Everyone’s Business: Treat & Train All Employees as Brand Ambassadors
    • Let Brand Energy Drive Brand Design
    • Utilizing the Power of Teams to Drive Continuous Brand Improvement
    • Create Narrative-Driven Standards: The Why of the What

     

    For more information on how SMG can work with your organization to create a brand-centric culture, please contact us to schedule a complimentary 30-minute telephone consultation.

    Team Branding

    Team Branding

    Team Branding

    Taking the time to align your team’s brand and strategy now saves time, effort and energy later.

    Team-Brand-Mapping-Process-900This one- to two-day intensive off-site strategy-planning session is designed to facilitate a robust discussion with full engagement and alignment around the team’s future brand and strategic focus.

    Done right, a team brand can have a powerful impact on the team’s effectiveness and engagement with each other — and the rest of their organization. New and improved team skills are almost always required to make the team brand a reality, and as such, these skills challenge a team to grow in their personal and team talents. This off-site is a powerful process:

    • If your team needs a deeper alignment and commitment to the current team/project strategic direction.
    • If your team desires closer relationships among team members and a clearly defined code of conduct.
    • If your team wants renewed inspiration and engagement with the team, project or departmental purpose.
    • If a resolution of ongoing issues/disagreements about team/project direction is needed.
    • If an acknowledgment of, and commitment to, personal changes among the members is required to implement the team or project mission.
    • When you are forming a new project or intact team and/or have had a change in major team players and need to create alignment on purpose, objectives and strategy.

    During the off-site the team will create their next level of brand expression from inventing the future, rather than looking at the past, gain clarity on the team dynamics required to create the newly desired brand culture, develop and align on a strategic plan that is consistent with the team brand, and identify specific plans of action for both individuals and groups and then commit to their fulfillment.

    For more information on having Karen Tiber Leland, founder of SMG, facilitate a team branding off-site, please contact us to schedule a complimentary 30-minute telephone consultation.