Business Branding & Marketing

    Business Branding & Marketing

    Business Branding & Marketing

    Strategies and Services to Expand Your Reach, Reputation and Top-Line Revenue

    You can’t just declare yourself a thought (or industry) leader; instead, you need to rise to a level of expertise or excellence that results in people (including media, industry leaders, clients, etc.) seeking your company out as a recognized authority.

    The problem is that most companies are so busy working on their day-to-day business that they don’t have the time or knowledge needed to do the branding and marketing required to build their business. At SMG we engage our clients in our proprietary Marketing Mastery Pyramid Process — a three-step journey that organically grows businesses, divisions, and specific marketing projects, from platform development through brand building, and lands them squarely in thought/industry leadership.

    In this intensive process, SMG takes a comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media. We provide you with the front-end consulting and back-end implementation needed to get your message out to the public, preferred potential customers and targeted media. Projects, which are customized based on your unique needs and objectives, run from 3 to 12 months and may include:

    • Outreach to popular media including national television, radio and print.
    • Creation of online social media campaigns to create awareness, increase followers & drive traffic.
    • Outlining and pursuing specific business development opportunities.
    • Identifying and pitching partnership and sponsorship opportunities.
    • Creating highly positioned content and collateral materials.
    • Developing online products from intellectual capital.
    • Writing and promoting e-books, traditional books and book proposals.
    • Designing brand extension products and businesses.
    • Updating your personal social media and online reputation including LinkedIn.

    For more information on how SMG can help you and your business reach a level of thought/industry leadership, please contact us to schedule a complimentary 30-minute telephone consultation.

    Team Branding

    Team Branding

    Team Branding

    Taking the time to align your team’s brand and strategy now saves time, effort and energy later.

    Team-Brand-Mapping-Process-900This one- to two-day intensive off-site strategy-planning session is designed to facilitate a robust discussion with full engagement and alignment around the team’s future brand and strategic focus.

    Done right, a team brand can have a powerful impact on the team’s effectiveness and engagement with each other — and the rest of their organization. New and improved team skills are almost always required to make the team brand a reality, and as such, these skills challenge a team to grow in their personal and team talents. This off-site is a powerful process:

    • If your team needs a deeper alignment and commitment to the current team/project strategic direction.
    • If your team desires closer relationships among team members and a clearly defined code of conduct.
    • If your team wants renewed inspiration and engagement with the team, project or departmental purpose.
    • If a resolution of ongoing issues/disagreements about team/project direction is needed.
    • If an acknowledgment of, and commitment to, personal changes among the members is required to implement the team or project mission.
    • When you are forming a new project or intact team and/or have had a change in major team players and need to create alignment on purpose, objectives and strategy.

    During the off-site the team will create their next level of brand expression from inventing the future, rather than looking at the past, gain clarity on the team dynamics required to create the newly desired brand culture, develop and align on a strategic plan that is consistent with the team brand, and identify specific plans of action for both individuals and groups and then commit to their fulfillment.

    For more information on having Karen Tiber Leland, founder of SMG, facilitate a team branding off-site, please contact us to schedule a complimentary 30-minute telephone consultation.