Helping You Gain the Recognition and Exposure Needed To Succeed.

Whether you need help with press releases, media pitches, or securing interviews, our team has the expertise and connections to get the job done.

In addition to our PR and Media Placement services, we also offer Media Training to help you create a new set of sound bites and coach you in delivery.

Our Visual Brand Tone Analysis© can determine how you can generate more attraction, credibility, action, and receptivity based on your color choices for media, video, and public speaking appearances.

Karen Leland

Branding and Media Expert

Headshot of Karen Tiber LeLand

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm helping CEO’s, executives, and entrepreneurs, build stronger personal, team and business brands. Her clients include: Apple, AT&T, LinkedIn, Marriott, and Google.  She is the best-selling author of twelve traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has spoken at Harvard, Stanford, American Management Associaion and TedX.  She is a frequent guest of the media and has been interviewed by New York Times, Today Shoe, Fox, CNBC, Fortune, Inc., Entrepreneur and many others.

We will help you build powerful brand sound bites around the core messages of your business

  • Statistics
  • Trends
  • Tips
  • How-to’s
  • Points of view
  • Informed insights
  • Personal stories and experiences
  • Examples and case studies
  • Metaphors and similes
I must confess that your session on executive branding was the biggest eye opener I have had in years. It was also one of the best presentations I have had the opportunity to attend.
H. Cowell, Managing Director
SC Johnson Wax
I could not have achieved this level of quality on my own. I am grateful to you for your expertise and for setting me up for success with my personal brand and book on a world stage. As a mentor you are helpful, fun to work with, responsive, and efficient.
B. Schulte, CEO
Center for Equestrian Performance and High-Performance Coach
I can’t thank you enough for the guidance and expert advice you have provided me in re-branding my LinkedIn profile and strategic use of the site. Since revamping my presence and following your recommendations, the number of contacts that have reached out to me have increased on a weekly basis. I am blown away.
T. Souers, Partner
Corcoran Global Living, CA
I must confess that your session on executive branding was the biggest eye opener I have had in years. It was also one of the best presentations I have had the opportunity to attend.
H. Cowell Managing Director
SC Johnson Wax
Your generous support and expertise have helped us to overcome many obstacles and achieve enduring growth and success in building a world class brand.
R. Ingrasci, Founder
Hoffman Institute
Your webinar on executive presence was dynamic, vibrant, and absolutely packed with actionable insights! Our community of C-Suite professionals had only wonderful feedback about the presentation, saying that they feel empowered and capable to now take ownership over their own personal and professional brand.
M. Fahl, Content Manager
IVY Exec.

More Testimonials

Check out some of my books

The Brand Mapping Strategy | Sterling Marketing Group
The Brand Mapping Strategy
No Nonsense: Time Management | Sterling Marketing Group
No Nonsense: Time Management
Ultimate Guide to Pinterest for Business | Sterling Marketing Group
Ultimate Guide to Pinterest for Business
Customer Service For Dummies | Sterling Marketing Group
Customer Service For Dummies
Watercooler Wisdom | Sterling Marketing Group
Watercooler Wisdom
E-mail In An Instant | Sterling Marketing Group
E-mail In An Instant
Public Speaking In An Instant | Sterling Marketing Group
Public Speaking In An Instant