CEO Branding Services

Create your CEO Brand and presence by design instead of default.

Building a CEO Brand

All CEOs have the daily opportunity (and obligation) to build their personal brand in service of their own and their company’s reputation. Far from being a luxury or an exercise in ego, building a CEO brand is a requirement in our digital world.  

Research shows global executives attribute 44 percent of their company’s market value to the reputation of their CEO. 

Yet according to CEO.com, 61 percent of CEOs lack a personal brand. Countless studies have proven why the lack of an executive or CEO brand is a costly mistake.  

71 percent of U.S. respondents believe that CEOs and leaders who communicate about their core mission, brand values, and purpose on social media are more trustworthy.

Schedule a CEO Brand Consultation Today

“Building a CEO brand is the best way to manage your online presence and practice CEO Brand reputation management.”

Karen Tiber Leland, Branding Expert

The SMG CEO Branding Matrix©

  • Manage your online presence and practice CEO Brand reputation management.
  • Create your CEO Brand and presence by design instead of default.
  • Establish your unique style of CEO Brand thought leadership through speaking and publishing.
  • Implement a content marketing strategy for your CEO Brand.
  • Create your key personal CEO Brand website and marketing collateral.
  • Secure placement for your CEO Brand in popular media (television, radio, print, podcasts and online).
  • Create CEO Brand online social media campaigns to build brand, drive traffic, and increase followers.
  • Write and promote eBooks, traditional books, and book proposals to build your CEO Brand.
  • Write, design and build a powerful CEO Brand LinkedIn profile that acts as a hub for your personal brand.
The SMG CEO Brand Matrix

Learn More About the Power of Building your CEO Brand

Karen Leland

Concierge CEO Branding

Headshot of Karen Tiber LeLand

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm helping CEO’s, executives, and entrepreneurs, build stronger personal, team and business brands. Her clients include: Apple, AT&T, LinkedIn, Marriott, and Google.  She is the best-selling author of twelve traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has spoken at Harvard, Stanford, American Management Associaion and TedX.  She is a frequent guest of the media and has been interviewed by New York Times, Today Shoe, Fox, CNBC, Fortune, Inc., Entrepreneur and many others. 

For more information, check out Karen’s video series on CEO and Executive Branding.

Book a CEO Brand Consultation Today

Ready to build a CEO Brand with a strong personal presence and thought leadership?

Schedule an Initial Consultation Now

Educate yourself about Building a CEO Brand

Get Your Free Audio Book

Are you trying to decide to self-publish or traditionally publish your book? This audio book will take you through a process to become crystal-clear on which direction would be the best path for you to take, and how to get there.

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You were able to translate the ideas in my head about who I am as a CEO into a top-notch LinkedIn profile and powerful personal brand. In just a few short sessions, the clarity I gained about my CEO brand will support me for years to come.
O. Butenko, CEO
VY Esports
Thank you for being a guest on the show. I appreciate you taking the time to share yourself with our viewers and studio audience.
Oprah Winfrey
The Oprah Winfrey Show
I must confess that your session on executive branding was the biggest eye opener I have had in years. It was also one of the best presentations I have had the opportunity to attend.
H. Cowell, Managing Director
SC Johnson Wax
It was kind of you to share your work with me, and I am grateful for your generosity and support.
President Bill Clinton
The White House
I just wanted to thank you for the incredible color strategy work you did with me. As a CEO who is in front of audiences all the time, I am amazed at the difference wearing the colors in my “tone,” has made in the impression I make on others. I feel that my whole personal CEO brand has been greatly unleveled by the color strategy.
A. Young
CEO, Laughlin Associates & The Unshackled Owner
There is a definitive time period I mark as Pre-The Brand Mapping Strategy© and Post. Working with Karen was a monumental experience and resulted in direct growth (including partnerships with Apple, Whole Foods Foundation, and Fujifilm). There is no doubt this is directly related to what we learned working with Karen and her expertise in how to best share our mission and model.
A.Popplewell
CEO, 100 Cameras.Org

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