Selected Client Work
At SMG we specialize in branding & marketing strategy and implementation for business, CEO, and personal branding, thought and industry leadership, reputation management and brand positioning.
Apple
Conducted a series of talks/workshops sponsored by Apple for small businesses across the US on building a competitive brand.
I am searching for adjectives that describe your presentation. Words like professional, experienced, sensational, stimulating, dynamic and inspiring come to mind.
Coors
Facilitated a two-day executive team retreat to create a brand strategy and achieve buy in from all participants.
Orlando Magic
Led a one-day brand strategy session to address and solve priority issues.
Sun Valley Rice
Worked as a fractional CMO to create new award-winning website, significant media placement (New York Times, CNN etc.) and increase social media following and engagement by more than 1000%.
Hoffman Institute
Ongoing consulting for brand strategy, ideation and implementation.
YPO
Led a series of webinars and live workshops for Forums and groups around the world on creating a CEO brand.
ATT
Conducted a consultation session for internal group on creating a stronger brand with high level clients.
Fedx Kinkos
Gave a keynote speech at conference on the power of personal branding.
Bank of America
Led Brand Ambassador© training for groups of leaders across the United States.
Uber
Worked with a senior executive on establishing her personal brand and revising her LinkedIn profile.
100 Cameras
Facilitated a brand off site to establish brand position, language and strategy. Coached CEO for a year, contributing to a significant increase in corporate sponsorships.
EnPro Industries
Conducted a series of webinars on effective use of Zoom including lighting, dress, colors to wear and effective communication on video conferencing.
Inner Matrix Systems
Headed up a total rebrand including: brand positioning and strategy, marketing communication strategy and website content resulting in new high end client acquisition.
Cooper’s Hawk
Created CEO brand position and one year strategy including podcasts, social media editorial calendar and new on brand headshots.
Ken LaGrande
Created a ground up CEO brand including CEO website, social media management and media placement in such outlets as New York Times, CNN, Bloomberg, CNBC.
Miracle Foundation
Worked as a fractional CMO to create a new award-winning website, establish robust social media and design fundraising campaigns.
Realm
Worked on CEO brand to create positioning, top notch LinkedIn profile and personal branding strategy.
Soul of Money
Worked with the client and her team to create a new award-winning website and design a brand strategy.
Paula Moulton
Managed client’s brand positioning and created a new award-winning website, established social media content plan and edited client’s book.
Taming Your Alpha Bitch
Implemented a blogger outreach program to help promote the client’s book to NYT best seller status.
Yoga with Weights for Dummies
Worked with the author to write a top-notch book proposal that resulted in the book being sold to a top ten publisher.
7 Reasons Why SMG is a Good Partner to Bring Your
Brand to the Next Level.
20+ Years of expertise
in the area of personal, CEO, & business branding/marketing.
Management consulting background
Karen has worked on employee engagement, leadership development, and customer engagement projects around the world. We deeply understand how to create Branding From The Inside Out.
Private concierge service
Unlike many firms where the people who head the project don’t do the work, our projects are exclusively executed by our founder Karen Tiber Leland.
Proven track record
of best practices & success in a wide variety of organizations & industries around the world.
Long-term brand equity
A one-time investment with us yields a distinctive brand identity, messaging, and strategy and helps secure a strong, long-term brand position.
Knows how to tell a story
Karen Tiber Leland is an award-winning writer, best-selling author, working actor, television reporter, and exhibiting artist.
Unparalleled performance guarantee
that says the work we do is not complete until we deliver what we promise. We don’t work on a retainer model, but rather on mutually agreed-upon deliverables.