Executive and CEO Branding

Executive and CEO Branding

Executive & CEO Branding

Far from being a luxury, an exercise in ego or even a nice-to-have, building an executive or CEO brand is a requirement in our digital world.

According to the Burson-Marsteller “CEO Reputation Study,” close to 50 percent of the reputation of a company can be attributed to the standing of its CEO. Like it or not, today’s CEO has been pre-cast in the role of their company’s Chief Brand Ambassador. Assuming you have accepted the charge to leverage your personal brand for the good of your organization, SMG can work with you to implement the CEO Branding Matrix to help you get there.


At SMG we believe the path to creating a strong executive and CEO brand involves taking a series of actions that are distinct from, and go beyond, the branding of your business and include the following:

  • Managing your online presence and practicing CEO reputation management via LinkedIn (and other social media sites), search engine optimization, web presence and others.
  • Creating your executive presence by design instead of default using a personal brand narrative, brand collateral, positioning and personal gravitas.
  • Establishing your thought leadership through media exposure, speaking and publishing.
  • Implementing a content marketing strategy to get your unique message and expertise across.

For more information on how SMG can help you design and implement your Executive or CEO brand, contact us to schedule a complimentary 30-minute telephone consultation.

Rent My Brain

Rent My Brain

Rent My Brain Session

This one-hour, no-holds-barred consulting call gets to the heart of your marketing, social media, PR, branding, business development, or content marketing question. The feedback you will get is to the point, precise and actionable.
  • Confused about what to do with your social media?
  • Wondering if your website, LinkedIn and online presence is up to speed?
  • Feel like you are not clearly able to articulate you personal or business brand?
  • Looking for the ideal  3-5 branding strategies to create the highest return on your money?
  • Think you are not getting the recognition for the thought leadership you should?

The Rent My Brain session is a one hour intensely focused session designed for individuals looking for a High Speed Shortcut to building buzz for their brand.

Drawing on insight from her 25 years of experience as a brand expert, marketing and management consultant, bestselling author, worldwide keynote speaker, and freelance journalist, Karen Tiber Leland insures that you will walk away with the information you need to create real results. Some of the outcomes clients have gotten from just one Rent My Brain Session include:

  • One client closed $25,000 worth of business two weeks after the call by making just one adjustment suggested.
  • An author was offered an online column at a top-ten website using our blog-promotion strategy.
  • A client placed an article on Forbes.com that became #1 on the site that week and was subsequently interviewed by NPR and featured by Arianna Huffington in her book.

Contact us today to schedule your Rent My Brain session.

Business Branding & Marketing

Business Branding & Marketing

Business Branding & Marketing

Strategies and Services to Expand Your Reach, Reputation and Top-Line Revenue

You can’t just declare yourself a thought (or industry) leader; instead, you need to rise to a level of expertise or excellence that results in people (including media, industry leaders, clients, etc.) seeking your company out as a recognized authority.

The problem is that most companies are so busy working on their day-to-day business that they don’t have the time or knowledge needed to do the branding and marketing required to build their business. At SMG we engage our clients in our proprietary Marketing Mastery Pyramid Process — a three-step journey that organically grows businesses, divisions, and specific marketing projects, from platform development through brand building, and lands them squarely in thought/industry leadership.

In this intensive process, SMG takes a comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media. We provide you with the front-end consulting and back-end implementation needed to get your message out to the public, preferred potential customers and targeted media. Projects, which are customized based on your unique needs and objectives, run from 3 to 12 months and may include:

  • Outreach to popular media including national television, radio and print.
  • Creation of online social media campaigns to create awareness, increase followers & drive traffic.
  • Outlining and pursuing specific business development opportunities.
  • Identifying and pitching partnership and sponsorship opportunities.
  • Creating highly positioned content and collateral materials.
  • Developing online products from intellectual capital.
  • Writing and promoting e-books, traditional books and book proposals.
  • Designing brand extension products and businesses.
  • Updating your personal social media and online reputation including LinkedIn.

For more information on how SMG can help you and your business reach a level of thought/industry leadership, please contact us to schedule a complimentary 30-minute telephone consultation.

Building A Brand-Centric Company Culture

Building A Brand-Centric Company Culture

Building A Brand-Centric Company Culture

Create a culture that gets your organization in alignment with your brand promise.

It’s one thing to design the architecture of a company brand; it’s another to create a brand-focused culture where the brand is being lived day to day, at all levels of the organization.

The process requires participation from the senior executive level to the front-line staff and takes between six months and one year to complete.

Just as creating a personal brand has become a key component in managing individual careers, building a brand-centric business has become a nonnegotiable factor in company success. Simply having a good product is no longer good enough. According to research, 87 percent of corporate executives believe that having a strong corporate brand is as important as having strong product brands.

How do you get to this sometimes-illusive state of organization-wide brand focus? It requires creating a culture where your brand promise is woven into the fabric of how your company does business.

At SMG we work with SMBs and Fortune 1000 companies to implement The Five Functions Of Brand Alignment Process — an organization- or department-wide, in-depth consulting and training process that provides a five-point customer-centric approach to creating a brand-focused company culture. Points include:

  • The Customer Experience: Brand-Focused Connection
  • Walking the Branding Talk: Is Our Leadership a Product of the Product?
  • Lining Up All Your P’s and Q’s: Three Ways Customers Judge Your Company Brand
  • Brand Is Everyone’s Business: Treat & Train All Employees as Brand Ambassadors
  • Let Brand Energy Drive Brand Design
  • Utilizing the Power of Teams to Drive Continuous Brand Improvement
  • Create Narrative-Driven Standards: The Why of the What


For more information on how SMG can work with your organization to create a brand-centric culture, please contact us to schedule a complimentary 30-minute telephone consultation.

Keynote Speaking

Keynote Speaking

Keynote Speaking on Personal Branding, CEO Branding, Leadership and Inclusion

Karen Tiber Leland has given presentations, workshops and keynote speeches in more than 50 countries around the world. She has spoken for Harvard, Yale, TEDx, Google, The American Management Association, The American Marketing Association, YPO, Stanford and many others. Karen is best known for high energy, humorous and interactive programs that are research based and practical. Karen travels from NYC and will speak anywhere a plane, train or car can take her.

Keynote Speeches

“Your work has a keen sensibility not usually found in comparable speakers.I continue to be impressed with its quality and your results.”

Director Professional Development, Fidelity

Create A Personal Brand That Boosts Your Productivity, People Skills and Career

Your personal brand is not a single statement or clever quip but a pathway to positioning yourself as a leader in your company, community and career.

For example. Studies show that 48 percent of employers choose not to hire (or promote) a candidate based on their online content, 65 percent of journalists use social media to find sources, and there is a 44 percent increase in networking effectiveness when LinkedIn is used.

This presentation introduces the Personal Brand Mapping© Process and helps everyone from the secretary to CEO create a stronger brand — online and off. Topics include:

  • Why having a personal brand is not an option
  • Creating Your Personal Brand Roadmap©
  • Finding the “weather you bring with you”
  • 5 best personal branding practices

Interested in this speech? Contact us now for more details.

“Participants loved the interaction and specific take-away ideas. I really appreciate your going the extra mile to tailor the presentation for our group; this came through loud and clear on the evaluations.”

Director of Education and Communications, Society of Consumer Affairs Professionals

Why You Need to Build Your Executive and CEO Brand for Thought Leadership and Reputation Management

Far from being a luxury, or an exercise in ego, building an executive or CEO brand is a requirement in today’s world.

Close to 50 percent of a company’s reputation can be attributed to the standing of its CEO, and 70 percent of people surveyed say the reputations of the CEO and other executives are critical in attracting talent.

This presentation introduces the CEO/Executive Brand Matrix© and helps today’s leaders excel in their role as their company’s Chief Brand Ambassador. Topics include:

  • Creating a parallel brand that enhances the business brand
  • Creating your Brand Matrix©
  • 3 steps to thought leadership
  • The role of executive presence in creating a CEO/Executive brand

Interested in this speech? Contact us now for more details.

“You consistently rate among our top speakers at conferences.The overwhelming positive feedback we receive from attendees about you is that you are practical, fun, and have valuable information to contribute to any company. There are few speakers out there who know their audience as well as you do!”

Conference Producer, Inc.Magazine

Leveraging Diversity of Contribution and Thought to Create a More Inclusive Workplace

The American workplace has more diversity today than ever before, with 67 percent of job seekers saying a diverse workforce matters when considering job offers and 83 percent of millennials reporting feeling more engaged when their company fosters an inclusive culture.

So how does an organization get to the point where diversity and inclusion becomes part of their company culture — one employee at a time?

This presentation introduces the Contribution Archetype Model© and provide a unique way approach inclusion, without a specific focus on race or gender. Each participant will find a deeper understanding of their own contribution, and an enhanced appreciation of the unique contribution of colleagues and customers. Topics include:

  • Identifying your Contribution Archetype©
  • How to create more inclusive teams through archetypes
  • 3 ways diversity in thinking leads to better outcomes
  • Avoiding FOMO and focusing instead on your greatest contribution

Interested in this speech? Contact us now for more details.

“I am searching through an electronic thesaurus trying to identify the adjectives that describe your presentation.Words like professional, experienced, sensational, stimulating, dynamic, and inspiring come to mind.”

Marketing Manager, Apple Computer, Inc.

“You deliver! I’ve used hundreds of presenters for our magazines and conferences and for seminars I run for the American Management Association.You were rated outstanding by a challenging audience of presidents and CEOs offast-growing companies.Your materials and message were right on target.”

Director Events Marketing, American Management Association

Team Branding

Team Branding

Team Branding

Taking the time to align your team’s brand and strategy now saves time, effort and energy later.

Team-Brand-Mapping-Process-900This one- to two-day intensive off-site strategy-planning session is designed to facilitate a robust discussion with full engagement and alignment around the team’s future brand and strategic focus.

Done right, a team brand can have a powerful impact on the team’s effectiveness and engagement with each other — and the rest of their organization. New and improved team skills are almost always required to make the team brand a reality, and as such, these skills challenge a team to grow in their personal and team talents. This off-site is a powerful process:

  • If your team needs a deeper alignment and commitment to the current team/project strategic direction.
  • If your team desires closer relationships among team members and a clearly defined code of conduct.
  • If your team wants renewed inspiration and engagement with the team, project or departmental purpose.
  • If a resolution of ongoing issues/disagreements about team/project direction is needed.
  • If an acknowledgment of, and commitment to, personal changes among the members is required to implement the team or project mission.
  • When you are forming a new project or intact team and/or have had a change in major team players and need to create alignment on purpose, objectives and strategy.

During the off-site the team will create their next level of brand expression from inventing the future, rather than looking at the past, gain clarity on the team dynamics required to create the newly desired brand culture, develop and align on a strategic plan that is consistent with the team brand, and identify specific plans of action for both individuals and groups and then commit to their fulfillment.

For more information on having Karen Tiber Leland, founder of SMG, facilitate a team branding off-site, please contact us to schedule a complimentary 30-minute telephone consultation.