Join renowned branding expert Karen Leland, CEO of Sterling Marketing Group, in an immersive live workshop designed to transform your company’s culture and elevate your brand. Drawing on over 15 years of experience with companies around the globe, Karen will guide you through a proven framework to establish a powerful Brand Matrix that resonates with your team, investors, customers and the marketplace at large.
Unlock the Fastest Path to Defining Your Brand Matrix
Can you articulate why your organization exists? Is your team united under a common brand vision? Is your brand consistently presented in a powerful way?
No matter your size or industry, defining the eight critical aspects of your brand—what we call the Brand Matrix—is crucial for business growth. This workshop empowers you to steer your company with clarity and confidence, attracting top talent and loyal customers.
The Brand Matrix Workshop can be conducted in a variety of formats to suit your needs, including video conferences, one-day intensives, and multi-day off-site session. This flexibility ensures that you receive the personalized attention and tailored approach required to fully develop and implement your Brand Matrix.
Workshop Highlights:
Interactive, Step-by-Step Learning: Karen Leland will share the exact strategies she has used to help hundreds of businesses build a cohesive company culture.
Practical Templates & Real-World Examples: Access easy-to-use templates and see how leading brands like Google, LinkedIn, and Warby Parker craft their messaging.
Executive Coaching: We offer personalized coaching for executives to enhance their personal brand and leadership presence.
Tailored for All Roles & Industries: Whether you’re a startup or an established company, this workshop is designed to meet your needs.
The Eight Aspects of the Brand Matrix:
Mission, Vision, & Values:
Clearly define the core principles that drive your business.
Tactical Brand Building Strategy:
Develop actionable strategies for building and promoting your brand.
Brand Tone and Temperament:
Establish the personality and emotional tone of your brand.
Brand Anchor Statement:
Create a compelling statement that anchors your brand’s identity.
Customer Experience:
Design experiences that delight your customers and foster loyalty.
Market Positioning:
Identify and communicate your brand’s unique position in the market.
Visual Identity:
Develop a cohesive and recognizable visual representation of your brand.
Brand Story:
Craft a powerful narrative that communicates your brand’s journey and purpose.
What You’ll Gain:
Drive Explosive Growth:
- Develop a clear understanding of your business’s direction, plans, and motivations.
- Unite your team with a shared vision for growth.
Build a Magnetic Company Culture:
- Inspire your team with defined core values.
- Foster a dynamic workplace culture that enhances morale and productivity.
Boost Customer Loyalty:
- Create a brand that resonates with customers, building trust and loyalty.
Make Confident Business Decisions:
- Simplify decision-making with a clear understanding of your business’s purpose and goals.
Save Time and Money:
- Skip the trial-and-error process and avoid costly consultancy fees. Gain expert insights and create compelling messaging swiftly.
