Become The Brand Authority in Your Field.

For any personal or business brand to achieve maximum effectiveness and efficiency, it must proceed in an organic fashion from platform development, through brand and buzz building, and finally to thought and industry leadership.

Karen Leland

Trusted Thought Leadership Partner

Headshot of Karen Tiber LeLand

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm helping CEO’s, executives, and entrepreneurs, build stronger personal, team and business brands. Her clients include: Apple, AT&T, LinkedIn, Marriott, and Google.  She is the best-selling author of twelve traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has spoken at Harvard, Stanford, American Management Associaion and TedX.  She is a frequent guest of the media and has been interviewed by New York Times, Today Shoe, Fox, CNBC, Fortune, Inc., Entrepreneur and many others. 

There is a definitive time period I mark as Pre-The Brand Mapping Strategy© and Post. Working with Karen was a monumental experience and resulted in direct growth including partnerships with Apple, Whole Foods Foundation, and Fujifilm. 
A. Popplewell, CEO
100 Cameras.Org
For years, we have struggled with telling people what our unique offering is and positioning ourselves to capture the clients we can best serve. You were able to understand my business quickly and efficiently position us so that people understand what we do and opt in. We saw results right away. Your no-nonsense and direct professionalism means things happen quickly and at the very highest standard.
J. Klein
CEO, Inner Matrix Systems
The consulting you provided was extremely valuable. Your experience and perspective were critical in helping us design a brand strategy that meets all our business brand objectives.
L. Baskin, Senior Manager Credit

More Testimonials

The SMG Modern Marketing Pyramid©

1. Design your brand. 2. Expand your brand awareness. 3. Accelerate brand equity.

Trusted experts, known sources, opinion makers and influencers. Through their consistent efforts these individuals have risen to the level of thought leadership. But how does the everyday entrepreneur, CEO or even expert achieve the gold star of thought leadership strategy? 

At SMG we use our proven processes to help you become the brand authority in your field, highly regarded executive in your company, go-to source for media in your industry, and a recognized thought leader at large. 

 Book Development and Marketing

 Social Media Management

 Podcast & Media Placement

Take the Quiz

Where Does Your Brand Stand?

This simple nine-question quiz will help you easily determine what phase your personal or business brand is in and how to move it to the next level of thought leadership strategy.