Become The Brand Authority in Your Field.
Trusted Thought Leadership Partner
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm helping CEO’s, executives, and entrepreneurs, build stronger personal, team and business brands. Her clients include: Apple, AT&T, LinkedIn, Marriott, and Google. She is the best-selling author of twelve traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has spoken at Harvard, Stanford, American Management Associaion and TedX. She is a frequent guest of the media and has been interviewed by New York Times, Today Shoe, Fox, CNBC, Fortune, Inc., Entrepreneur and many others.
The SMG Modern Marketing Pyramid©
Trusted experts, known sources, opinion makers and influencers. Through their consistent efforts these individuals have risen to the level of thought leadership. But how does the everyday entrepreneur, CEO or even expert achieve the gold star of thought leadership strategy?
At SMG we use our proven processes to help you become the brand authority in your field, highly regarded executive in your company, go-to source for media in your industry, and a recognized thought leader at large.
Book Development and Marketing
Social Media Management
Podcast & Media Placement
Take the Quiz
Where Does Your Brand Stand?
This simple nine-question quiz will help you easily determine what phase your personal or business brand is in and how to move it to the next level of thought leadership strategy.
Read some of Karen’s articles on thought leadership strategy
- 3 Steps to Becoming a Thought Leader
- Establish Your Thought Leadership Role as a CEO
- How to Create Thought Leadership For Women CEOs and Executives
- Creating a Brand That Drives Your CEO Reputation
- What Every CEO Should Consider Before Writing a Book to Build Their Business and Personal Brand
- Essential Ways to Build a Personal CEO Digital Brand