This is the first in a series of posts about how AI is – and will be impacting your personal and business branding. If you still think the coming AI wave won’t Impact you, think again. This article will explain how and why you must prepare to answer the question, “How does AI impact branding?
Quick side note, this article was written by an actual live human – not AI.
What is AI?
As Julie Andrews sang when she played Maria in The Sound of Music, “Let’s start at the very beginning.”
AI stands for “Artificial Intelligence” and refers to developing computer systems that can perform tasks typically requiring human intelligence, such as learning, problem-solving, decision-making, and language processing. The one that is on everyone’s lips today is ChatGPT.
According to ZDnet.com “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with the chatbot. The language model can answer questions and assist you with tasks like composing emails, essays, and code.”
Here is what ChatGPT said about itself when I asked it. “ChatGPT is an AI language model that uses deep learning techniques to generate human-like responses to text-based inputs. It has been trained on large amounts of text data and can understand and generate language in a way that is semantically and grammatically correct. This technology has been used in various applications, including chatbots, language translation, and content creation.” Wow, that is a mouthful.
In this article, I am going to explore six critical ways that you need to prepare your brand for the AI revolution.
- Stop Avoiding AI
I was at a professional dinner with 30 CEOs last week. When I mentioned AI-ready, half got a deer-in-the-headlights look and told me they had avoided the topic. This is a crazy big mistake. Let me be crystal clear. Avoiding AI will only put you further behind as time goes on. Unless you plan on retiring or closing your business within the next year, you will need to face the impact of AI on your business and personal brand. A McKinsey survey reported that over 50% of companies currently use AI in some capacity. One way to stop avoiding AI and prepare your brand is to educate yourself and experiment to see how it might work for your business. A few good resources for educating yourself is the Marketing AI Institute.
- Understand Your Target Audience
Knowing whom you are trying to reach and their concerns is critical in being AI-ready. AI can be a good source of gaining data and insights about your target audience so that you can create messaging and content that resonates with them. Companies such as pulsarplatform.com are an excellent place to start.
- Create Online, On Brand Content
AI can be used to create engaging headlines and snazzy graphics and even write blog and social media posts. A wide variety of AI tools currently exist to assist with these, with new ones showing up daily.
One of the most popular today is ChatGPT Sign up (it’s free) and ask it to write an outline for a blog post, a letter to a customer who has a bill past due, or a short toast for your sister’s wedding. Once you get a good feel for how it works, you can expand and ask a whole host of
questions. One thing to note. It will take you only a short time to realize that what you get back is a good start but a bit flat. In most cases, you will still need to edit to end up with an engaging piece of writing.
Not having enough quality content that Google can find can result in AI generating generic responses about your brand based on the limited information available. For example, I asked chat GPT about a new CEO client recently. Because they currently have very little online presence, chat GPT responded with “I don’t have enough information to provide an accurate response” or “I’m sorry, I don’t know much about this person.”
Here’s the catch. This CEO is about to do a capital raise and is looking for investors. How does it look to them if he has an Online presence? It’s essential to establish both your personal brand and business brand online with relevant, quality content. This can include:
- Social media sites and posts
- Articles and blogs
- Media interviews
Curious about how prepared your personal or business brand is for the coming AI wave? For $500, we will research your current brand, let you know where you stand, write a clear, actionable report, and provide real-world recommendations for how your brand can get ready to shine in the age of AI. Our Brand Best Bets Report will give you the quick wins your need for brand enhancement and AI readiness.
- Spruce Up Your Social Media
A robust social media presence is essential in building a personal or business brand. Today’s AI powered social media management tools can assist you in scheduling posts and analyzing what resonates with your desired audience.
- Make Certain You Are Discoverable on Google.
Here’s the bottom line, if you teach Google who you are and what your brand is across the Internet,
- AI language models (like ChatGPT) will find you. Here’s the straightforward way it works.
- AI language models (such as ChatGPT) rely on large datasets of text from the internet to learn and generate responses.
- The more visibly your company or personal brand has on Google, the more likely it is to be included in the data used to create the AI Model.
- Google and other search engines use algorithms to rank websites and content based on their relevance, quality, and authority. If your content is easily found on Google, it is more likely to be Included in AI data.
- AI models learn from vast amounts of text data, and if your content is highly ranked or widely shared, it has a higher chance of being included in the AI dataset.
- AI models can better understand and generate contextually relevant and accurate responses as they become more advanced. If your content is visible on Google and considered an authoritative source, it could be referenced by AI models when generating answers to relevant queries.
If your brand returns a paltry number of results on Google, AI will likely be challenging to generate responses that are accurate or relevant to your brand. Simply put, chat GPTs rely on data to generate answers, and if there is little or no data available, it has nothing to report.
- Monitor Your Online Reputation
Keeping track of when you are mentioned online, by whom, and what they say is necessary in today’s wired world. A whole host of AI online reputation management tools can help you stay on top of your brand and allow you to address any issues sooner rather than later.
If a search of your brand on Google returns mostly negative or unflattering information, that can influence tools such as chat GPT’s response. Alternatively, AI is more likely to produce favorable responses if your search results are primarily positive.
Ignoring the trend of AI and chatbots in business and personal branding is a significant mistake. The competition for attention and engagement has never been more intense, and AI-powered tools can help you and your business stand out from the crowd and stay ahead of the game. Remember if you are not doing what this article suggests – your competitors are.
“AI is probably the most important thing for humanity. has ever worked on.” Sundar Pichai, CEO of Google. What Does It Mean for My Brand to Be AI Ready?
Let SMG Help You Get Your Brand AI Ready
If you are curious about how prepared your personal or business brand is for the coming AI wave, consider getting our Brand AI Readiness Report.
For a small investment of just $500, we will research your current brand, let you know where you stand, write a clear, actionable report, and provide real-world recommendations for how your brand can get ready to shine in the age of AI. Our Brand AI Readiness Report© will give you the quick wins you need for a business and personal brand enhancement and AI readiness.
Book a free consultation to discuss today.