I recently had the pleasure of leading a webinar on CEO Branding for Republic.com. At the end of the presentation I took some time to answer just a few of the sixty questions received. I’m hoping to get to them over time – one way or another. As a start, I wanted to answer one of the questions asked, as it’s one that frequently comes up. “How can I increase my CEO brand without spending a lot of time on social media?”
Watch the video to learn more.
About Karen Tiber Leland, CEO Brand Expert
Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
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