Karen Tiber Leland discusses CEO branding in a webinar for, addressing the common query of how to enhance CEO brand presence without excessive social media engagement. She provides insights on effective strategies for building a strong CEO brand while minimizing time spent on social platforms. With her expertise in branding and marketing, Leland offers valuable guidance for CEOs, executives, and entrepreneurs seeking to elevate their personal and business brands.

As a CEO, you can be involved in developing your social media content, but you don't need to do it all by yourself. Share on X

Watch “How to Create a Winning CEO Brand and Avoid Wasted Energy on Social Media” on YouTube 

I recently had the pleasure of leading a webinar on CEO Branding for At the end of the presentation I took some time to answer just a few of the sixty questions received. I’m hoping to get to them over time – one way or another. As a start, I wanted to answer one of the questions asked, as it’s one that frequently comes up. “How can I increase my CEO brand without spending a lot of time on social media?”

Watch the video to learn more. 

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About Karen Tiber Leland, CEO Brand Expert 

Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for and and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

Resources for Brand Strategy, Personal Brand, CEO Branding and Marketing Strategy 

At SMG we serve clients across the United States, Europe, and Asia. Currently, we have 3 onsite locations:

  1. Looking For a New York City Marketing and Branding Strategist? Book a Consult 
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