Summary:
Rodney Abbot, a senior partner at Lippincott, delves into the visual storytelling revolution in logo design, revealing insights behind iconic logos like Walmart and Starbucks. The podcast explores the nuances of crafting logos, including the balance between logomark and logotype, the significance of color choices, and emerging logo design trends for 2020. Tune in to gain valuable perspectives on the evolving landscape of logo creation.
Rodney Abbot is a senior partner at Lippincott, the global creative consultancy behind the logos of Walmart, Starbucks, Delta, and Southwest Airlines, among others. In this podcast, he discusses the process of creating a logo for a company. Topics include using a logomark, logotype (or both), color’s impact on a logo, and the hottest logo design trends for 2020.
