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[myths of personal branding

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With COVID-19, more and more eyeballs are on us online, and our business and personal branding need to be sharp and effective. In today’s solo episode I bust the seven most common myths surrounding personal branding. 

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for and and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook


“The Brand Called You” by Tom Peters — Fast Company Magazine


Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.
During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.
The feedback I give is to the point and precise: you will walk away with actions and solutions.
For more information or to book a session, contact me directly at or visit Sterling Marketing Group.

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