I recently gave a talk to a group of new authors on how to promote and market their books. Instead of taking the time and expense of providing handouts (not to mention all the trees saved), I decided to create a SlideShare presentation and offer it, post-conference, to the participants.
If you’re not familiar with the tool, Wikipedia likens SlideShare to “YouTube, but for slideshows.” Bottom line, it’s a free online slide hosting service that allows you to upload PDF, PowerPoint and OpenOffice presentations for public viewing. SlideShare also allows voice sync, so visitors can hear a narration of, as well as see, your presentation.
My initial dabble in SlideShare got my marketing and branding brain humming about other ways the tool could be used to tell a small business story. Just a few of the ways I’ve found to do this include using SlideShare presentations for SEO optimization and conference presentations and as a value-add on LinkedIn. I checked in with a few other small business folks to get their take on integrating SlideShare into the overall business yarn, and here’s what they had to say:
“I use SlideShare for my presentations at conferences,” says Robert Pease of Gist Inc. “I put the slide deck together and make it available both before and after the conference via a link.” Pease says he finds a short, ten-page, visually oriented (not text heavy) deck in SlideShare an easy way to demonstrate his expertise and knowledge.
Steve Drake says he’s been using SlideShare for two years and views it as part of his overall content management strategy for his business. “I’ve posted thirty-one presentations, which have been viewed an average of 1,407 times. One presentation was viewed 14,663 times,” says Drake. Drake says he actively promotes his SlideShare posts via links to Twitter, LinkedIn and Facebook.
Josh Mendelsohn, Senior Product Marketing Manager for Constant Contact, says that SlideShare is a great platform for sharing small business expertise. To get the most social media juice from SlideShare, Mendelsohn suggests tagging your presentations with relevant keywords so users can easily find your content easily when researching a specific topic.
Bill Elward of Castle Ink considers SlideShare to be part of his search engine optimization efforts. “Google loves to index SlideShare content,” says Elward. “So build a small presentation about your business that includes a live link to your site. Chances are excellent that Google will crawl and index your SlideShare presentation.”
In my experience, SlideShare is still a bit of a stepchild when it comes to Internet marketing. It’s not the first social media tool that comes to most small business minds, but it is an effective one. If you haven’t already, pick a topic, put together a ten-slide PowerPoint, post it on SlideShare, promote it and see what happens. It might just make the story of your small business a bit better in the telling.
Have any tips on using SlideShare or a presentation you would like to share? We welcome your comments.
This post was originally published at Karen Leland’s Featured Small Business column on The Huffington Post.
8 thoughts on “Use SlideShare To Tell Your Small Business Story”
Are they going to be expanding to work with Keynote?
Been using it a while, and haven’t had as much success with it as some of the guys in your post, but still a good tool.
Text hevy slides are essentially useless, dynamic graphics grab more attention and you can cover the same material you would have placed on the slide orally.
I’ve never heard of this before, thanks for pointing it out.
This is a great idea, I’ll have to integrate it into my new business.
Does it work with Prezi?
How much does it differ from something like Google Docs (Which is getting an upgrade soon)? As I imagine a Google based presentation might facilitate SEO better.
Thanks for the tip, be sure to check it out.
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