Karen Tiber Leland explores the significance of managing A, B, and C items in branding and marketing strategies, emphasizing the importance of prioritizing B items. She encourages viewers to share their key B items for marketing and business development. Subscribe to her YouTube channel for more insights into building stronger personal and business brands.

B items are what move you substantially forward towards your goals. Share on X

Watch “Why B Items Are The Bomb When It Comes To Branding And Marketing”

In this episode, I show you how the way you manage your A, B and C to items impacts your branding and marketing success. I’d love to hear what your biggest B items for marketing, branding and business development are.

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About Karen Tiber Leland, CEO Brand Expert 

Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for and and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

Resources for Brand Strategy, Personal Brand, CEO Branding and Marketing Strategy 

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