BlogOur take on Branding, Marketing, Content and Leadership
On today’s podcast I am interviewing Lynne Twist, author of The Soul of Money and founder of the Soul of Money Institute. Lynne is also a founding member of The Pachamama Alliance, an organization dedicated to rain forest preservation. On today’s show we will discuss branding in the non-profit world, and the significant role that money plays in our business and personal lives.
I realized that part of the success of Star Wars: The Force Awakens lay in Abrams’ masterful treatment of the brand itself — treatment any entrepreneur or enterprise can learn from.