SMG Blog

Press | Sterling Marketing Group
Business Rebrading Branding Business Development

How to Write a Powerful Rebrand Press Release for Your Business

Key Takeaways: In the dynamic business landscape, rebranding can be a pivotal move towards growth and maintaining relevance. The...
Rebrand | Sterling Marketing Group
Business Rebrading Branding Business Development

7 Benefits of Rebranding Your Company: A Strategic Approach

Key Takeaways: 7 Benefits of Rebranding Your Company In a world where yesterday’s innovation is today’s ancient history, companies...
Rebuild | Sterling Marketing Group
Business Rebrading Branding Business Development

Top 10 Most Successful Company Rebranding Examples

The ten successful company rebranding examples include Apple’s “Think Different” campaign and Starbucks, Airbnb, and Instagram’s logo updates. Rebranding...
Rebranding Questions | Sterling Marketing Group
Business Rebrading

20 Questions to Ask When Rebranding A Company

Company rebranding is a strategic process that can breathe new life into a business, inspire employees, gain new clients,...
Rebranding? | Sterling Marketing Group
Business Rebrading Branding Business Development

Revitalize Your Brand: The Ultimate Company Rebrand Checklist

Rebranding is the game-changer that can redefine your place in the market. As a CEO, there are many branding...
New Clients | Sterling Marketing Group
Business Rebrading Business Development Leadership Development

How Does Rebranding Affect A Company? The Pros and Cons

The pros of rebranding include: increasing brand relevance; enhancing brand perception and reputation; attracting new customers and accessing previously...
Female CEO Branding | Sterling Marketing Group
Business Rebrading Branding Business Development Leadership Leadership Development Reputation Management

The Growing Requirement for Creating a CEO Personal Brand

Creating a CEO personal brand is no longer optional but essential. Research underscores its significant impact on company reputation,...
Rebrand Rethink | Sterling Marketing Group
Business Rebrading Branding Business Development

Rebranding Your Business Without Losing Hard-Earned Traffic

Rebranding has become essential for staying relevant and competitive. However, the fear of losing hard-earned traffic and loyal customers...
Executive Coaching Benefits | Sterling Marketing Group
Business Development Leadership Leadership Development Personal Branding Reputation Management

Unveiling the Hidden Benefits of Executive Coaching

Explore the transformative impact of personalized executive coaching on leadership development and organizational success. Highlighting both expected and unexpected...
Executive Coaching Pricing | Sterling Marketing Group
Business Development Leadership Leadership Development Personal Branding Reputation Management

Executive Coaching Pricing in 2024: What to Expect?

Explores the growing importance of executive coaching in business, projecting a market size increase to $6.25 billion in 2024....
what is an executive coach
Business Development Leadership Leadership Development Personal Branding Reputation Management

What Exactly is an Executive Coach? A Brief Guide

Get insights into the role and benefits of executive coaching, emphasizing personalized guidance to improve leadership skills and navigate...
Common Rebranding Pitfalls and How to Avoid Them
Business Rebrading Branding

The Ultimate Guide to Successful Company Rebranding in 2024

Key Takeaways: Company Rebranding: Purpose, Process, Pitfalls & Best Practices Today’s markets move at the speed of light. Customer’s...
Rebrand and refocus
Branding Leadership Development Personal Branding Reputation Management

Why the Economy, AI, and Changing Demographics Make Now the Time to Rebrand

It is critical need for companies to consider rebranding amidst a rapidly changing business landscape, influenced by economic shifts,...
Personal branding forCEOs
Branding Business Development Leadership Development Personal Branding Reputation Management

The Ultimate Guide to Personal Branding for CEOs: Tips and Strategies for Success

Find out the critical importance of personal branding for CEOs, highlighting its potential impact on business success. Learn actionable...
Branding strategies
Branding Business Development Leadership Leadership Development Personal Branding Reputation Management

Empowering Branding Strategies for CEOs in 2023 and Beyond

Summary: The article emphasizes the importance of CEO branding in 2023, stressing a holistic approach involving reputation management, thought...
How to create a content strategy
Business Development Organization

How To Increase Virtual Collaboration, Create A Team Brand and Charter

Summary: The article highlights the enduring presence of remote work and virtual teams, necessitating effective collaboration strategies. It underscores...
What is executive presence?
Branding Business Development Leadership Development Personal Branding Reputation Management

Executive Presence: How to Build It for Transformative Leadership

Summary: The article delves into the concept of executive presence, defining it as the amalgamation of confidence, communication skills,...
What does “AI-Ready” mean?
Branding Business Development Leadership Leadership Development Personal Branding Reputation Management

What Does It Mean for My Brand to Be AI Ready?

Summary: The article discusses the significant impact of AI on personal and business branding, emphasizing the necessity of preparing...
How to become a ghost writer
Branding Business Development

Hire an Executive Ghostwriter to Build Your Personal and Business Brand

Summary: The article discusses the role of executive ghostwriting in enhancing personal and business branding, particularly for CEOs and...
Rebrand
Branding

A Strategic Guide to Rebranding Your Business in 2024

Key Takeaways: “We haven’t updated our website in more than eight years.” That was the sheepish declaration of a...