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      Our take on Branding, Marketing, Content and Leadership

      Is It Time for a New Brand Marketing Strategy?

      Your personal, team, and business brand changes over time and will require periodic adjustments. But how do you know when it’s time to invest the time, effort, and resources it takes to create a new brand marketing strategy? Your decision to embark on a rebrand is...

      How To Grow Your Business’ Bottom Line With This Straightforward Task

      2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a business. With the plethora of social sites, new apps and expert suggestions, I had my hands full. Especially since I make it a policy to never recommend anything to...

      Create Engaged Customers Using The Google Method

      Google Campus. Image courtesy of Google. "Carefully listening to and responding to your customers' complaints builds loyalty and yields valuable information about how service can be improved." This is the customer experience mantra that almost every business person...

      Are You being Harassed Personally or Professionally? 6 Ways To Make It Stop

      I came home recently from seeing a play to a slew of texts from friends commenting on the viral "me too" campaign that took over Facebook. Since I hadn't seen it yet, I went on my feed and began to scroll only to find friends I had known for years posting two simple...