This article emphasizes the importance of making small adjustments rather than giving excuses in brand strategy and business goals. It suggests focusing on incremental changes, addressing one element at a time, and avoiding harsh self-criticism. The author, Karen Tiber Leland, provides five tips for fine-tuning brand strategy and business goals, advocating for a less critical and more proactive approach.

When something isn’t working, don’t try to fix everything at once, try changing just one element at a time. PODCAST: Share on X

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Fine Tune Your Brand Strategy and Business Goals. On my most recent Peloton bike ride, the gentleman leading the session said something that I found applies to so many aspects of our professional lives: “Less excuses, more adjustments.” I have found this to be a profound way to approach brand strategy and social media marketing. Be it building a CEO brand, personal brand or business brand in today’s short episode, I will share five ways for you to fine-tune your business goals and brand strategy by doing just that.

Oftentimes when we work on our time management, personal brands, marketing plan, or business development we throw up our hands and give up when things don’t go as planned.

Today’s podcast is all about making small adjustments in your brand strategy and business goals as you go along so that you don’t feel the need to tackle everything all at once or get it perfect the first time out. 

Fine-tuning tips toward achieving your brand strategy and business goals  

  • One small thing at a time — when something isn’t working, don’t try to fix everything at once: try changing just one element as a starting point in achieving your business goal. 
  • Brick by brick — you’re not building the whole wall at once, you’re making a brick: every small action you take towards your business goals, personal brand, CEO brand, business brand strategy etc. helps get you there.
  • Be less critical — don’t judge things you did wrong in the past: focus on the small changes that can take you forward in your chosen business goal. 
  • Find the holes — find the little things that may be missing in your overall business goals, brand strategy and marketing and fix those. 
  • What can you do that will bring the most value for the least amount of effort? (check my 80/20 rule podcast for tips on identifying those areas of improvement:

About Karen Tiber Leland, Brand Strategist 

Karen Tiber Leland is the founder of Sterling Marketing Group, a New York City branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for and and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

Resources for Brand Strategy, Personal Branding, CEO Branding and Marketing Strategy 

If you’re looking to optimize your time, be more productive, and fine-tune your routine, I invite you to pre-order my latest book No Nonsense Time Management: 50 Smart Solutions, Powerful Habits & Proven Time Hacks To Make The Most of Your Day.

At SMG we serve clients across the United States, Europe, and Asia. Currently, we have 3 onsite locations:

  1. Looking For a New York City Marketing and Branding Strategist? Book an Initial Consult 
  2. Want a Business Brand Strategy Session in Austin, Texas? Book an Initial Consult  
  3. Need Some Help with CEO or Personal Branding San Francisco Bay Area? Book an Initial Consult  

Tweetables and Quotes to Share

It’s really all about seeing what’s working, what’s not, and making fine-tuned adjustments as we go. PODCAST: @KarenFLeland 

When something isn’t working, don’t try to fix everything at once, try changing just one element at a time. PODCAST: @KarenFLeland 

You’re not building the whole wall at once, you’re making a brick. PODCAST: @KarenFLeland 

If we move away from the dialogue of “It’s bad,” “it’s wrong,” “We should have done it a different way,” we actually move much faster. PODCAST: @KarenFLeland 

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