SMG Blog

Podcasts

Growing Your Business and Brand in an Internet Age

Summary: Ken Courtright, CEO of incomestore.com, shares insights on growing businesses in the Internet age. His company focuses on...
Podcasts

Personal Mastery and Leadership with Shayne Hughes

Summary: Personal Mastery and Leadership with Shayne Hughes: Karen Leland interviews Shayne Hughes, president of Learning as Leadership, discussing...
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Branding Marketing Personal Branding

5 Personal Brand Tips To Keep Your Career Options Open

Summary: The article provides 5 personal branding tips to enhance career prospects, emphasizing the importance of a strong online...
Podium-American-Flag
Branding

Substance VS Style For The Candidate's Personal Brands

Summary: The article delves into the ongoing political spectacle and its implications for personal branding, emphasizing the balance between...
3 Ways Voters Assess a Candidates Brand
Marketing

3 Ways Voters Assess A Candidates Brand

Summary: The article discusses how voters evaluate candidates’ brands, drawing parallels between political campaigns and business branding. It highlights...
Election 2016
Marketing

Hillary, Can You Feel the Bern’s Personal Brand?

Summary: The article reflects on the Iowa Caucus results and extracts personal branding lessons applicable to businesses. Key takeaways...
Marketing

Why JJ Abrams Got the Star Wars Brand Right and Why You Care

I realized that part of the success of Star Wars: The Force Awakens lay in Abrams’ masterful treatment of the brand itself — treatment any entrepreneur or enterprise can learn from.

3 Benefits of Personal Branding
Branding Content Marketing Personal Branding

3 Ways Personal Brand Consulting Can Help Your Career

Summary: The article highlights the importance of personal brand consulting for professionals aiming to enhance their career prospects. It...
Do's and Dont's with Cell Phones
Branding Personal Branding

How Cell Phones Hurt Your Love Life and Personal Brand

Summary: The article explores how cell phone usage impacts personal branding and relationships. It emphasizes the importance of maintaining...
Vote Button
Branding Leadership

Personal Branding Lessons From The Democratic Presidential Debates

Summary: The article delves into the personal branding strategies of the Democratic presidential candidates, offering insights applicable to business...
Window washer
Branding Personal Branding Public Relations Social Media

Spring Cleaning for Your Brand

Summary: The article discusses the importance of spring cleaning not just for closets and desks but also for personal...
Negative Online Reviews | Sterling Marketing Group
Blogging Marketing Personal Branding Public Relations

How to Deal with Negative Online Reviews

Summary: The article recounts the author’s experience with negative online reviews after making a seemingly innocent comment in a...
Profile Photo | Sterling Marketing Group
Branding Marketing Personal Branding Social Media

Dos and Don'ts for your Profile Photo

Summary: The article emphasizes the importance of updating profile photos on social media platforms at the beginning of the...
Push Pins | Sterling Marketing Group
Branding Lifestyle Marketing Personal Branding Social Media

Pinterest Boards to Boost Your Brand

Summary: The article discusses the potential for businesses to leverage Pinterest for branding purposes as its user base continues...
Yams
Blogging Lifestyle

What I Learned From A Yam

Summary: The article reflects on the author’s long-standing tradition of making yams for holiday meals and their surprising discovery...
Leader
Blogging Leadership Leadership Development Organization

Are You a Multiplier or a Diminisher?

Summary: The article discusses the concept of leaders as either Multipliers or Diminishers, citing insights from Liz Wiseman, author...
Gold Star
Blogging Business Development Leadership Leadership Development Marketing

How Small Businesses Land Superstar Clients

Summary: The article explores strategies for small businesses to attract superstar clients by defining their ideal client profile. It...
Survey
Blogging Branding Business Development Buzz Building Content Marketing Marketing

Build Brand Awareness With A Survey

Summary: The article highlights the effectiveness of surveys in boosting brand awareness and attracting media attention. It emphasizes the...
Laptop-book | Sterling Marketing Group
Blogging Branding Business Development Marketing

eBooks: The New Darlings of Small-Business Branding

Summary: The article discusses the growing importance of eBooks in small-business branding despite confusion among owners about their role....
Inspiration Writing On Board
Blogging Branding Leadership Leadership Development Marketing Personal Branding

Inspiration Breathes Life Into Branding

Summary: The article emphasizes the importance of infusing inspiration into personal and business branding to elevate the brand’s essence....