Branding

Press | Sterling Marketing Group
Business Rebrading Branding Business Development

How to Write a Powerful Rebrand Press Release for Your Business

Key Takeaways: In the dynamic business landscape, rebranding can be a pivotal move towards growth and maintaining relevance. The...
Rebrand | Sterling Marketing Group
Business Rebrading Branding Business Development

7 Benefits of Rebranding Your Company: A Strategic Approach

Key Takeaways: 7 Benefits of Rebranding Your Company In a world where yesterday’s innovation is today’s ancient history, companies...
Rebuild | Sterling Marketing Group
Business Rebrading Branding Business Development

Top 10 Most Successful Company Rebranding Examples

The ten successful company rebranding examples include Apple’s “Think Different” campaign and Starbucks, Airbnb, and Instagram’s logo updates. Rebranding...
Rebranding? | Sterling Marketing Group
Business Rebrading Branding Business Development

Revitalize Your Brand: The Ultimate Company Rebrand Checklist

Rebranding is the game-changer that can redefine your place in the market. As a CEO, there are many branding...
Female CEO Branding | Sterling Marketing Group
Business Rebrading Branding Business Development Leadership Leadership Development Reputation Management

The Growing Requirement for Creating a CEO Personal Brand

Creating a CEO personal brand is no longer optional but essential. Research underscores its significant impact on company reputation,...
Rebrand Rethink | Sterling Marketing Group
Business Rebrading Branding Business Development

Rebranding Your Business Without Losing Hard-Earned Traffic

Rebranding has become essential for staying relevant and competitive. However, the fear of losing hard-earned traffic and loyal customers...
Common Rebranding Pitfalls and How to Avoid Them
Business Rebrading Branding

The Ultimate Guide to Successful Company Rebranding in 2024

Key Takeaways: Company Rebranding: Purpose, Process, Pitfalls & Best Practices Today’s markets move at the speed of light. Customer’s...
Rebrand and refocus
Branding Leadership Development Personal Branding Reputation Management

Why the Economy, AI, and Changing Demographics Make Now the Time to Rebrand

It is critical need for companies to consider rebranding amidst a rapidly changing business landscape, influenced by economic shifts,...
Personal branding forCEOs
Branding Business Development Leadership Development Personal Branding Reputation Management

The Ultimate Guide to Personal Branding for CEOs: Tips and Strategies for Success

Find out the critical importance of personal branding for CEOs, highlighting its potential impact on business success. Learn actionable...
Branding strategies
Branding Business Development Leadership Leadership Development Personal Branding Reputation Management

Empowering Branding Strategies for CEOs in 2023 and Beyond

Summary: The article emphasizes the importance of CEO branding in 2023, stressing a holistic approach involving reputation management, thought...
What is executive presence?
Branding Business Development Leadership Development Personal Branding Reputation Management

Executive Presence: How to Build It for Transformative Leadership

Summary: The article delves into the concept of executive presence, defining it as the amalgamation of confidence, communication skills,...
What does “AI-Ready” mean?
Branding Business Development Leadership Leadership Development Personal Branding Reputation Management

What Does It Mean for My Brand to Be AI Ready?

Summary: The article discusses the significant impact of AI on personal and business branding, emphasizing the necessity of preparing...
How to become a ghost writer
Branding Business Development

Hire an Executive Ghostwriter to Build Your Personal and Business Brand

Summary: The article discusses the role of executive ghostwriting in enhancing personal and business branding, particularly for CEOs and...
Rebrand
Branding

A Strategic Guide to Rebranding Your Business in 2024

Key Takeaways: “We haven’t updated our website in more than eight years.” That was the sheepish declaration of a...
Build your executive brand with a book
Branding

Writing a Book to Build Your Executive Brand

Summary: The article discusses the benefits and strategies for entrepreneurs, executives, and CEOs considering writing a book to enhance...
thought leadership
Branding

The Ultimate Guide to Executive Thought Leadership

There is growing importance for leaders to cultivate executive thought leadership as part of their personal brand in today’s...
You are your own brand
Branding Personal Branding

The Ultimate Guide to Personal Branding

Summary: Karen Leland, an expert in personal branding, highlights the significance of personal branding for CEOs, executives, and entrepreneurs...
3 Reasons These CEO Brand Mistakes Should Be Banned
Branding Leadership Leadership Development Podcasts

3 Reasons These CEO Brand Mistakes Should Be Banned

In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. Watch the video to learn more.
What Is The Interesting Truth About Emptying Your Email Inbox?
Branding Leadership Leadership Development Podcasts

What Is The Interesting Truth About Emptying Your Email Inbox?

In this episode, I show you how the way you manage your A, B and C to items impacts your branding and marketing success.

How to Create a Winning CEO Brand and Avoid Wasted Energy on Social Media
Branding Leadership Leadership Development Podcasts

How to Create a Winning CEO Brand and Avoid Wasted Energy on Social Media

In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. Watch the video to learn more.