Marketing Archives - Sterling Marketing Group

Leadership Marketing Social Media

6 Ways to Use Social Media for Thought Leadership

Summary: This article explores the concept of thought leadership and its importance in today’s business landscape. It emphasizes the...

Marketing

Enhance Your Executive Presence By Understanding Your Enneagram Type

As a brand strategist I am always on the lookout for novel ways to help my CEO clients enhance their executive presence. The Enneagram is one unique way.

Branding Business Development Buzz Building Lifestyle Marketing Personal Branding Travel

Turn Your Company Branding From a Noun to a Verb

Summary: This article discusses the concept of transforming a noun into a verb in company branding, illustrated by the...

Branding Business Development Marketing

This Crazy Brand Marketing Strategy Can Double Your Sales

Summary: Amidst the COVID-19 crisis, the author revised their brand marketing strategy, introducing micro-offers© as a transformative tactic. By...

Branding Business Development Leadership Leadership Development Marketing Organization Public Relations Social Media

The November 2017 Elections & The Learning Experience They Provided Every Entrepreneur

Summary: “Explore valuable entrepreneurial insights from the November 2017 elections, regardless of political affiliation. Delve into lessons on brand...

Branding Business Development Buzz Building Content Marketing Marketing Organization Personal Branding SEO Social Media Time Management

How To Grow Your Business' Bottom Line With This Straightforward Task

2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...

Branding Content Marketing Lifestyle Marketing Personal Branding Social Media

Three Branding & Marketing Lessons You Can't Afford to Miss from MoMa

Summary: The MoMA exhibit on Robert Rauschenberg offers three marketing insights: Earlier this week I went to a preview...

Branding Marketing Personal Branding

5 Personal Brand Tips To Keep Your Career Options Open

Summary: The article provides 5 personal branding tips to enhance career prospects, emphasizing the importance of a strong online...

Marketing

3 Ways Voters Assess A Candidates Brand

Summary: The article discusses how voters evaluate candidates’ brands, drawing parallels between political campaigns and business branding. It highlights...

Marketing

Hillary, Can You Feel the Bern’s Personal Brand?

Summary: The article reflects on the Iowa Caucus results and extracts personal branding lessons applicable to businesses. Key takeaways...

Marketing

Why JJ Abrams Got the Star Wars Brand Right and Why You Care

I realized that part of the success of Star Wars: The Force Awakens lay in Abrams’ masterful treatment of the brand itself — treatment any entrepreneur or enterprise can learn from.

Negative Online Reviews | Sterling Marketing Group

Blogging Marketing Personal Branding Public Relations

How to Deal with Negative Online Reviews

Summary: The article recounts the author’s experience with negative online reviews after making a seemingly innocent comment in a...

Branding Marketing Personal Branding Social Media

Dos and Don'ts for your Profile Photo

Summary: The article emphasizes the importance of updating profile photos on social media platforms at the beginning of the...

Branding Lifestyle Marketing Personal Branding Social Media

Pinterest Boards to Boost Your Brand

Summary: The article discusses the potential for businesses to leverage Pinterest for branding purposes as its user base continues...

Blogging Business Development Leadership Leadership Development Marketing

How Small Businesses Land Superstar Clients

Summary: The article explores strategies for small businesses to attract superstar clients by defining their ideal client profile. It...

Blogging Branding Business Development Buzz Building Content Marketing Marketing

Build Brand Awareness With A Survey

Summary: The article highlights the effectiveness of surveys in boosting brand awareness and attracting media attention. It emphasizes the...

Blogging Branding Business Development Marketing

eBooks: The New Darlings of Small-Business Branding

Summary: The article discusses the growing importance of eBooks in small-business branding despite confusion among owners about their role....

Blogging Branding Leadership Leadership Development Marketing Personal Branding

Inspiration Breathes Life Into Branding

Summary: The article emphasizes the importance of infusing inspiration into personal and business branding to elevate the brand’s essence....

Blogging Business Development Content Marketing Marketing Social Media

Using QR Codes For Small Business Marketing

Summary: The article explores the innovative use of QR codes in small business marketing, focusing on the success story...

Business Development Content Marketing Leadership Leadership Development Marketing

'Ruby Sparks' Reminded Me That Persuasion Marketing Sucks

Summary: The article critiques persuasion marketing through the lens of the film “Ruby Sparks,” advocating for a shift towards...