Marketing

Leadership Marketing Social Media

6 Ways to Use Social Media for Thought Leadership

Almost everyone who calls me for a consultation says, “I want to be a thought leader.” My not-so-joking response...

Marketing

Enhance Your Executive Presence By Understanding Your Enneagram Type

As a brand strategist I am always on the lookout for novel ways to help my CEO clients enhance their executive presence. The Enneagram is one unique way.

Branding Business Development Buzz Building Lifestyle Marketing Personal Branding Travel

Turn Your Company Branding From a Noun to a Verb

One of my greatest lessons in company branding happened years ago I went to visit some friends who lived...

Branding Business Development Marketing

This Crazy Brand Marketing Strategy Can Double Your Sales

When the crap really hit the fan in March and it became clear that COVID-19 was about to become...

Branding Business Development Leadership Leadership Development Marketing Organization Public Relations Social Media

The November 2017 Elections & The Learning Experience They Provided Every Entrepreneur

Regardless of which side of the line you personally fall on politically, the 2017 election offered some fabulous lessons that businesses...

Branding Business Development Buzz Building Content Marketing Marketing Organization Personal Branding SEO Social Media Time Management

How To Grow Your Business' Bottom Line With This Straightforward Task

2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...

Branding Content Marketing Lifestyle Marketing Personal Branding Social Media

Three Branding & Marketing Lessons You Can't Afford to Miss from MoMa

Earlier this week I went to a preview of the MoMA NYC exhibit Robert Rauschenberg: Among Friends. This extensive retrospective...

Branding Marketing Personal Branding

5 Personal Brand Tips To Keep Your Career Options Open

The Week of April 4th Is Explore Your Career Options Week If you want to keep your career options...

Marketing

3 Ways Voters Assess A Candidates Brand

It was a banner night for Bernie Sanders, who at 55 percent handily beat out Hillary Clinton to win...

Marketing

Hillary, Can You Feel the Bern’s Personal Brand?

And we’re off to the races… With last night’s Iowa Caucus action, the personal brands of the candidates became...

Marketing

Why JJ Abrams Got the Star Wars Brand Right and Why You Care

I realized that part of the success of Star Wars: The Force Awakens lay in Abrams’ masterful treatment of the brand itself — treatment any entrepreneur or enterprise can learn from.

Blogging Marketing Personal Branding Public Relations

How to Deal with Negative Online Reviews

True confessions: When I first started blogging about a decade ago, I wrote a post for a top 10...

Branding Marketing Personal Branding Social Media

Dos and Don'ts for your Profile Photo

If you’re one of those people who thinks that the new year is a good time to post an...

Branding Lifestyle Marketing Personal Branding Social Media

Pinterest Boards to Boost Your Brand

As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use the social-media site for business have...

Blogging Business Development Leadership Leadership Development Marketing

How Small Businesses Land Superstar Clients

I did a post for this column on identifying bad clients and knowing when to fire them. In the...

Blogging Branding Business Development Buzz Building Content Marketing Marketing

Build Brand Awareness With A Survey

In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors....

Blogging Branding Business Development Marketing

eBooks: The New Darlings of Small-Business Branding

In the world of small business marketing, it sometimes seems like there is a never-ending tension between the “what’s...

Blogging Branding Leadership Leadership Development Marketing Personal Branding

Inspiration Breathes Life Into Branding

One of the first things I do when I start working with new clients on their personal or business...

Blogging Business Development Content Marketing Marketing Social Media

Using QR Codes For Small Business Marketing

While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on...

Business Development Content Marketing Leadership Leadership Development Marketing

'Ruby Sparks' Reminded Me That Persuasion Marketing Sucks

“Ruby Sparks” Reminded Me That Persuasion Marketing Sucks “Yup, instead of changing himself, he’s going to try and change...