Branding Archives - Sterling Marketing Group

Hire an Executive Ghostwriter to Build Your Personal and Business Brand

Imagine this. You are the CEO of a family business about to celebrate its 100th anniversary. You have worked...

11 Signs It’s Time to Rebrand Your Business

“We haven’t updated our website in more than eight years.” That was the sheepish declaration of a CEO who...

Writing a Book to Build Your Executive Brand

Many entrepreneurs, executives, and CEOs get an idea at some point that they should write a book to build...

The Ultimate Guide to Executive Thought Leadership

Now more than ever, leaders looking to reach their full potential need to think and behave like entrepreneurs. This...

The Ultimate Guide to Personal Branding

Do customers care if their lawyer, doctor, accountant, or the CEO of their utility company has a public personal...

Branding Leadership Leadership Development Podcasts

3 Reasons These CEO Brand Mistakes Should Be Banned

In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. Watch the video to learn more.

Branding Leadership Leadership Development Podcasts

What Is The Interesting Truth About Emptying Your Email Inbox?

In this episode, I show you how the way you manage your A, B and C to items impacts your branding and marketing success.

Branding Leadership Leadership Development Podcasts

How to Create a Winning CEO Brand and Avoid Wasted Energy on Social Media

In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. Watch the video to learn more.

Branding Leadership Leadership Development Podcasts

Why B Items Are The Bomb When It Comes To Branding and Marketing

In this episode, I show you how the way you manage your A, B and C to items impacts your branding and marketing success.

Branding Leadership Leadership Development Podcasts

PR Expert Advice On Preventing Zoom Fatigue

Today Karen Tiber Leland discusses why and how Zoom Fatigue happens (during and after COVID) as well as five easy ways to nip it in the bud.

Branding Public Relations Travel

Vocal Strain Can Weaken Your Thought Leadership Presentation

Effective thought leadership relies on the voice of the CEO, entrepreneur or author to get their message across. Between business meetings, calls, video conferences and speeches, most CEOs, entrepreneurs and executives talk a lot – forcing them to keep their vocal cords in fighting shape.

Branding Leadership Leadership Development Podcasts

Why CEO Branding is a Necessity

Learn the three biggest mistakes Karen sees when it comes to CEO Branding and how executives can best develop their personal brands.

Branding Leadership Leadership Development Podcasts

No More Valentine’s Day Emails

In this episode, you will learn about the trend of giving customers the opportunity to opt out of receiving emails. Watch the video to learn more.

Branding Leadership Leadership Development Podcasts

Is It Time For You To Embrace A Parallel CEO Brand?

In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. Watch the video to learn more.

Branding Business Development Buzz Building Lifestyle Marketing Personal Branding Travel

Turn Your Company Branding From a Noun to a Verb

One of my greatest lessons in company branding happened years ago I went to visit some friends who lived...

Branding Leadership Leadership Development Podcasts

Could Your Personal Brand Benefit From Mental Toughness?

Dr. Ellen Reed joins the Thought Talk show today for an in-depth discussion on the impact mental toughness has on personal brand, achievement and performance.

Branding Leadership Leadership Development Podcasts

Fine Tune Your Brand Strategy and Business Goals With Less Excuses & More Adjustments

Today’s podcast is all about making small adjustments in your brand strategy and business goals as you go along so that you don’t feel the need to tackle everything all at once or get it perfect the first time out.