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How To Grow Your Business' Bottom Line With This Straightforward Task

2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...

Branding Content Marketing Lifestyle Marketing Personal Branding Social Media

Three Branding & Marketing Lessons You Can't Afford to Miss from MoMa

Earlier this week I went to a preview of the MoMA NYC exhibit Robert Rauschenberg: Among Friends. This extensive retrospective...

Branding Content Marketing Personal Branding

3 Ways Personal Brand Consulting Can Help Your Career

Last month a high-powered marketing manager called me and told me she was in need of personal brand consulting...

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Build Brand Awareness With A Survey

In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors....

Blogging Business Development Content Marketing Marketing Social Media

Using QR Codes For Small Business Marketing

While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on...

Business Development Content Marketing Leadership Leadership Development Marketing

'Ruby Sparks' Reminded Me That Persuasion Marketing Sucks

“Ruby Sparks” Reminded Me That Persuasion Marketing Sucks “Yup, instead of changing himself, he’s going to try and change...

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How to Promote Your Small Business Blog

“If you write it, they will come.” Well at least that’s what all those small businesses that start a...

Blogging Business Development Content Marketing Marketing

Use SlideShare To Tell Your Small Business Story

I recently gave a talk to a group of new authors on how to promote and market their books....

Blogging Branding Business Development Buzz Building Content Marketing Marketing SEO Social Media

How to Craft a Small Business Sound Bite

If you think sound bites are just for movie stars, politicians and the pundits on TV, think again. In...

Blogging Business Development Content Marketing

How To Work With A Website Designer

If I were the type of person who named my weeks, this past one would have been declared “Web...