2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...
Earlier this week I went to a preview of the MoMA NYC exhibit Robert Rauschenberg: Among Friends. This extensive retrospective...
Last month a high-powered marketing manager called me and told me she was in need of personal brand consulting...
In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors....
While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on...
“Ruby Sparks” Reminded Me That Persuasion Marketing Sucks “Yup, instead of changing himself, he’s going to try and change...
“If you write it, they will come.” Well at least that’s what all those small businesses that start a...
I recently gave a talk to a group of new authors on how to promote and market their books....
If you think sound bites are just for movie stars, politicians and the pundits on TV, think again. In...
If I were the type of person who named my weeks, this past one would have been declared “Web...