Branding

Screenshot from Chuck Schumer's Video Call
Branding

Did you see Chuck Schumer’s Huge Video Flub on MSNBC? Why Your Videoconferencing Know-How Matters Now More Than Ever.

A few days ago, Senate Minority Leader Chuck Schumer was videoconferencing on air with MSNBC from his home. In...
Branding

Is It Time for a New Brand Marketing Strategy?

Your personal, team, and business brand changes over time and will require periodic adjustments. But how do you know...
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The November 2017 Elections & The Learning Experience They Provided Every Entrepreneur

Regardless of which side of the line you personally fall on politically, the 2017 election offered some fabulous lessons that businesses...
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How To Grow Your Business' Bottom Line With This Straightforward Task

2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...
How to Sleep Better
Branding

Feel like your lacking enough z's? Here's how to overcome some of the worst sleep robbers

Every time I go to sleep in a hotel room, I have a ritual I perform.Since I find the...
How to optimize your resume
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5 Ways to Make Your Resume Stand Out In 60 Seconds

A company recently brought me in to coach a Millennial who was quickly on track to be the next C-suite executive. This...
Hotdog with American Flag
Branding

Build Your Brand for Under $100 With This 1 Tip

Thanksgiving and Christmas may be just around the corner, but there are dozens of other holidays that take place in...
4 Ways to Make Time for Marketing
Branding

How To Make Time for Marketing and Branding With These 4 Tips

On a typical morning, you may find yourself posting a tweet, sharing a photo on Instagram, typing up a proposal, and...
3 Lessons from Moma
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Three Branding & Marketing Lessons You Can't Afford to Miss from MoMa

Earlier this week I went to a preview of the MoMA NYC exhibit Robert Rauschenberg: Among Friends. This extensive retrospective...
Explore your options
Branding Marketing Personal Branding

5 Personal Brand Tips To Keep Your Career Options Open

The Week of April 4th Is Explore Your Career Options Week If you want to keep your career options...
Branding

Substance VS Style For The Candidate's Personal Brands

Liar, liar pants on fire. That’s how I might describe the most recent spate of back-and-forth insults the GOP...
3 Benefits of Personal Branding
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3 Ways Personal Brand Consulting Can Help Your Career

Last month a high-powered marketing manager called me and told me she was in need of personal brand consulting...
Do's and Dont's with Cell Phones
Branding Personal Branding

How Cell Phones Hurt Your Love Life and Personal Brand

The man sitting next to me on the early morning flight from San Francisco to Newark was talking intensely....
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Branding Leadership

Personal Branding Lessons From The Democratic Presidential Debates

In last week’s blog post I wrote about the personal branding of the Republican Candidates.  This past Saturday the...
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Spring Cleaning for Your Brand

Every spring, I get an itch to go through my closets and rid myself of clothes that no longer...
Branding Marketing Personal Branding Social Media

Dos and Don'ts for your Profile Photo

If you’re one of those people who thinks that the new year is a good time to post an...
Branding Lifestyle Marketing Personal Branding Social Media

Pinterest Boards to Boost Your Brand

As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use the social-media site for business have...
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Build Brand Awareness With A Survey

In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors....
Blogging Branding Business Development Marketing

eBooks: The New Darlings of Small-Business Branding

In the world of small business marketing, it sometimes seems like there is a never-ending tension between the “what’s...
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Inspiration Breathes Life Into Branding

One of the first things I do when I start working with new clients on their personal or business...