Business Development Archives - Sterling Marketing Group

Business Rebrading Branding Business Development

How to Write a Powerful Rebrand Press Release for Your Business

Key Takeaways: In the dynamic business landscape, rebranding can be a pivotal move towards growth and maintaining relevance. The...

Business Rebrading Branding Business Development

7 Benefits of Rebranding Your Company: A Strategic Approach

Key Takeaways: 7 Benefits of Rebranding Your Company In a world where yesterday’s innovation is today’s ancient history, companies...

Business Rebrading Branding Business Development

Top 10 Most Successful Company Rebranding Examples

The ten successful company rebranding examples include Apple’s “Think Different” campaign and Starbucks, Airbnb, and Instagram’s logo updates. Rebranding...

Business Rebrading Branding Business Development

Revitalize Your Brand: The Ultimate Company Rebrand Checklist

Rebranding is the game-changer that can redefine your place in the market. As a CEO, there are many branding...

Business Rebrading Business Development Leadership Development

How Does Rebranding Affect A Company? The Pros and Cons

The pros of rebranding include: increasing brand relevance; enhancing brand perception and reputation; attracting new customers and accessing previously...

Female CEO Branding | Sterling Marketing Group

Business Rebrading Branding Business Development Leadership Leadership Development Reputation Management

The Growing Requirement for Creating a CEO Personal Brand

Creating a CEO personal brand is no longer optional but essential. Research underscores its significant impact on company reputation,...

Rebrand Rethink | Sterling Marketing Group

Business Rebrading Branding Business Development

Rebranding Your Business Without Losing Hard-Earned Traffic

Rebranding has become essential for staying relevant and competitive. However, the fear of losing hard-earned traffic and loyal customers...

Executive Coaching Benefits | Sterling Marketing Group

Business Development Leadership Leadership Development Personal Branding Reputation Management

Unveiling the Hidden Benefits of Executive Coaching

Explore the transformative impact of personalized executive coaching on leadership development and organizational success. Highlighting both expected and unexpected...

Executive Coaching Pricing | Sterling Marketing Group

Business Development Leadership Leadership Development Personal Branding Reputation Management

Executive Coaching Pricing in 2024: What to Expect?

Explores the growing importance of executive coaching in business, projecting a market size increase to $6.25 billion in 2024....

Business Development Leadership Leadership Development Personal Branding Reputation Management

What Exactly is an Executive Coach? A Brief Guide

Get insights into the role and benefits of executive coaching, emphasizing personalized guidance to improve leadership skills and navigate...

Branding Business Development Leadership Development Personal Branding Reputation Management

The Ultimate Guide to Personal Branding for CEOs: Tips and Strategies for Success

Find out the critical importance of personal branding for CEOs, highlighting its potential impact on business success. Learn actionable...

Branding Business Development Leadership Leadership Development Personal Branding Reputation Management

Empowering Branding Strategies for CEOs in 2023 and Beyond

Summary: The article emphasizes the importance of CEO branding in 2023, stressing a holistic approach involving reputation management, thought...

Business Development Organization

How To Increase Virtual Collaboration, Create A Team Brand and Charter

Summary: The article highlights the enduring presence of remote work and virtual teams, necessitating effective collaboration strategies. It underscores...

Branding Business Development Leadership Development Personal Branding Reputation Management

Executive Presence: How to Build It for Transformative Leadership

Summary: The article delves into the concept of executive presence, defining it as the amalgamation of confidence, communication skills,...

Branding Business Development Leadership Leadership Development Personal Branding Reputation Management

What Does It Mean for My Brand to Be AI Ready?

Summary: The article discusses the significant impact of AI on personal and business branding, emphasizing the necessity of preparing...

Branding Business Development

Hire an Executive Ghostwriter to Build Your Personal and Business Brand

Summary: The article discusses the role of executive ghostwriting in enhancing personal and business branding, particularly for CEOs and...

Branding Business Development Buzz Building Lifestyle Marketing Personal Branding Travel

Turn Your Company Branding From a Noun to a Verb

Summary: This article discusses the concept of transforming a noun into a verb in company branding, illustrated by the...

Blogging Business Development Buzz Building Social Media

Creating a Sane Social Media Strategy

While social media strategy has many layers, the experts all agree that following five core steps are a good start to bringing social media strategy sanity to your business brand.

Branding Business Development Marketing

This Crazy Brand Marketing Strategy Can Double Your Sales

Summary: Amidst the COVID-19 crisis, the author revised their brand marketing strategy, introducing micro-offers© as a transformative tactic. By...

Business Development Leadership Development Organization Time Management

Adult study programs are in full force but is college the right move for you?

Summary: “Considering a return to school as a working adult? Explore the debate over the necessity of a college...