Business Development

Branding Business Development

Hire an Executive Ghostwriter to Build Your Personal and Business Brand

Imagine this. You are the CEO of a family business about to celebrate its 100th anniversary. You have worked...

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Turn Your Company Branding From a Noun to a Verb

One of my greatest lessons in company branding happened years ago I went to visit some friends who lived...

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Creating a Sane Social Media Strategy

While social media strategy has many layers, the experts all agree that following five core steps are a good start to bringing social media strategy sanity to your business brand. 

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This Crazy Brand Marketing Strategy Can Double Your Sales

When the crap really hit the fan in March and it became clear that COVID-19 was about to become...

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Adult study programs are in full force but is college the right move for you?

I recently looked into a graduate degree program at Harvard for working adults. I’m heading into the second half of my...

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The November 2017 Elections & The Learning Experience They Provided Every Entrepreneur

Regardless of which side of the line you personally fall on politically, the 2017 election offered some fabulous lessons that businesses...

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How To Grow Your Business' Bottom Line With This Straightforward Task

2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...

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Are You being Harassed Personally or Professionally? 6 Ways To Make It Stop

I came home recently from seeing a play to a slew of texts from friends commenting on the viral...

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Want to Rock Your Career? A New Book Suggests Avoiding All Work & No Play

I recently attended yet another in a long series of professional time management & productivity workshops I have been to over the course...

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Is Your Executive Presence Taking Away From the Talent of Those Around You?

According to a recent Gallup World Poll, a lot of people around the globe hate their job–and specifically their boss. In fact, the...

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How to Know if Your Stress Is Business or Personal

It can be lonely at the top. That’s why so many leaders seek out someone who can help them see...

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1 Thing You Already Do Every Day That Can Make You More Productive

My butt hurts. Seriously. I’ve been sitting in my ergonomically designed desk chair for the past eight hours (with only short...

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How Small Businesses Land Superstar Clients

I did a post for this column on identifying bad clients and knowing when to fire them. In the...

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Build Brand Awareness With A Survey

In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors....

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eBooks: The New Darlings of Small-Business Branding

In the world of small business marketing, it sometimes seems like there is a never-ending tension between the “what’s...

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Using QR Codes For Small Business Marketing

While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on...

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'Ruby Sparks' Reminded Me That Persuasion Marketing Sucks

“Ruby Sparks” Reminded Me That Persuasion Marketing Sucks “Yup, instead of changing himself, he’s going to try and change...

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Why Your Personal Brand Wants You to Take Time Off

I recently returned from a conference that was wall to wall with smart, successful, type A movers and shakers...

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Could Your Small Business Benefit From a Strategic Off-Site This Summer?

It’s summer! Flowers are in bloom, cropped pants are being taken off their dusty shelves and small business owners,...

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Bust Your Bad Small Business Eating Habits

Are you the type who walks by a Dunkin’ Donuts shop without so much as a sideways glance —...