Social Media

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Creating a Sane Social Media Strategy

While social media strategy has many layers, the experts all agree that following five core steps are a good start to bringing social media strategy sanity to your business brand. 

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The November 2017 Elections & The Learning Experience They Provided Every Entrepreneur

Regardless of which side of the line you personally fall on politically, the 2017 election offered some fabulous lessons that businesses...

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How To Grow Your Business' Bottom Line With This Straightforward Task

2017 was jam packed with a variety of new methods, theories and tools for spreading the word about a...

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5 Ways to Make Your Resume Stand Out In 60 Seconds

A company recently brought me in to coach a Millennial who was quickly on track to be the next C-suite executive. This...

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New Research Gives Insight To Decoding Trump's Tweets & His Personality

Shakespeare said, “A rose by any other name…” but as it turns out, that’s not quite true–at least when...

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Three Branding & Marketing Lessons You Can't Afford to Miss from MoMa

Earlier this week I went to a preview of the MoMA NYC exhibit Robert Rauschenberg: Among Friends. This extensive retrospective...

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Spring Cleaning for Your Brand

Every spring, I get an itch to go through my closets and rid myself of clothes that no longer...

Branding Marketing Personal Branding Social Media

Dos and Don'ts for your Profile Photo

If you’re one of those people who thinks that the new year is a good time to post an...

Branding Lifestyle Marketing Personal Branding Social Media

Pinterest Boards to Boost Your Brand

As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use the social-media site for business have...

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Using QR Codes For Small Business Marketing

While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on...